It costs money, time and effort to get a new customer – but a lot less to get them to buy from you again. ClickContact keeps your name in front of them by sending them helpful reminders that an MOT or service is due by text, email or even a letter. The cost ranges from free for an email to a few pence for a text to the cost of a stamp for a letter. The relevant data is already in your ClickDealer system so everything can be done automatically.
We know it works. Less than ten per cent of dealers regularly keep in touch with customers but those who do say that between 10 and 20 per cent of their customers return at renewal. For every 50 cars they sell, they’re generating between five and ten extra sales – and they are easy sales, profitable sales.
Because the cost of getting that customer is a lot less, these dealers’ margin is greater. It costs more than £100 in advertising alone to attract a new customer – ClickContact cuts that cost and puts more profit back into your deal.
You may not have a service workshop or MOT station but a handy reference to one is helpful to your customer and may lead to a small commission fee.
Keeping your name in front of your customer is done automatically by our system. You don’t need to do anything except look after them when they return to your forecourt and enjoy the extra profit.
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"Because it is designed for the used car retailer it is not like other software packages which need to be adapted. It does exactly what we want, it is DVLA-based so it eradicates errors on car data and I would say it is the complete package. We have three dealerships and it is very easy to link them through ClickDealer. I would recommend it."
Director, A & P Cole, Wigan
"I think it is a fantastic system. It is very simple to use, it does exactly what we want and just makes everyone’s life easier. We have been using it for four or five years and have never one had a problem. However, it is nice to know that if ever there was one that ClickDealer staff are just a phone call away."
Head Administrator, Dace, Stockport
"ClickDealer has literally transformed our business. We went from a manual system to ClickDealer about two years ago and it has revolutionised us. It is easy to use, very quick and designed to give us the information we need. We have our management accounts out by the 12th of every month. I have used other systems in other dealerships but there is nothing as good as this."
Partner, Stockport Car Supermarket
"We have used ClickDealer for about four years and I can definitely recommend it. It allows us to access all the information we need very easily. One thing I really like is that we can speak to the ClickDealer people and if we have a suggestion they listen and if they see it can make an improvement they do it before you know it. They are very supportive, very responsive – it’s not just the product, it’s the company that makes ClickDealer so good."
Manager, Georgesons, Liverpool