Content is king

Getting the words right on your website isn’t as easy as it looks….and spending time staring at the screen wondering where to start can waste valuable time you could be spending on sales and marketing.

And what about grammar? Does it matter? Yes, it does. If you run a business, and your website is your global showcase amongst a raft of competition, you can’t afford to be sloppy; as the old saying goes, ‘you never get a second chance to make a first impression.’

If a potential client lands on your site ready to spend their hard earned money, and they see poor grammar and spelling mistakes, you’ve lost them, and the sale.The impression they’ll get is that if you can be so careless with your public face and PR, you’ll be careless with your service and products, and they won’t trust you.

If you rely on the internet for the bulk of your business, then you’ll want the big search engines; Google, Yahoo! And Bing, for example, to show your business website in the first page of results a browser looks at for your product or service. It’s called Search Engine Optimisation (SEO) This is where the words on your website really matter.

You can spend a fortune on ads on the internet, but at the end of the day, every web developer knows that Google – and the rest – put good, well written, maintained and updated websites top of their search results because they know that’s what users like.Search engines can only use WORDS to find your website on the vast internet. They scan for quality content and rank it higher in search results. .

One of your tops tips is to have one key phrase per page on your site. Don’t put your Intro, About Us and Buying Rules all on the same page, for example. Have therm as separate pages with different titles. So, when someone types in ‘cupcake deliveries in Stafford’ into a search engine, if you have that phrase on your delivery info page, then Bingo! Your page should come up in the search results, your potential buyer will click on your site and you have the chance of a sale.

Try to avoid going for generic phrases like ‘business cleaning services’ – you’ll be competing against thousands of already established national and international similar services. If you offer a specific service and want local or regional business only, say so, and include your area covered. Don’t forget to test. Type into search engines what your clients would if they were looking for your type of service.  If you’d like expert advice on your website key phrases and content – call The Red Box on 01785 248101

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