It’s Time to Leverage the Power of Online Reviews!

Dealers can now tap into the power of up to 88 online review platforms

A low-cost route to build reputation momentum to a new and wider audience

All business people worth their salt recognise the power of a glowing recommendation and dealers are no different. Many buyers find their vehicle and their dealer online and this is what makes online reviews a weapon of mass seduction for dealer’s and a match made in marketing heaven. Especially as savvy dealers can now benefit from a simple tool that enables them to tap into the power of up to 88 review platforms simultaneously.

 “I know dealers recognise the potential and risks associated with online reviews; what they often lacked was the time and sometimes skills to find and harvest or manage them. So, we have built the perfect tool in Click Reputation and pleasingly for us, dealers are saying nice things about the new feature and about ourselves too!” reflects Gerry Moxham MD at profitability partner to the car dealer market, Click Dealer.

These days, reviews tend to be scattered across the internet on different platforms and websites. Which means a dealer’s brand authority and reputation can be diluted significantly. The all-new Click Reputation tool from Click Dealer automatically collates, monitors and displays all of a dealer’s online reviews from up to 88 sources on one page on their website, giving dealers complete control of their online reputation.

Click Reputation is an optional bolt on feature within the business’ straightforward Dealer Management System, which itself is focused upon driving dealer profit.  The new tool is set to revolutionise customer intelligence in the used car market and importantly it has the functionality to protect dealerships from negative reviews by notifying them as soon as they are published. An unhappy customer issue resolved is the very best route to creating a brand advocate.

84% of people trust online reviews as much as a personal recommendation¹, so they are a great no-cost way of generating showroom traffic.

As well as monitoring reviews, Click Reputation helps to generate them. It is setup to prompt customers to review their dealership online at set times, such as directly after a sale or even weeks down the line, removing the time and effort required for dealers to chase their customers for reviews.

The innovative Click Reputation service is a fully CMA Compliant Independent Review Platform. Which also affords access to certified Google+ status. As a result, a dealer’s all-important star rating is displayed prominently in Google search, further enhancing their reputation and building trust online.

“We have built a reputation for creating smart, agile and affordable tools for the used car dealer market. We understand the importance of a great reputation because we have been well-served by ours. Now, we want to help dealers to further build theirs across the digital marketplace and I’m pleased to say that I think, we have hit a sweet spot,” concludes Moxham.

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¹ 2016 BrightLocal Online Review Survey