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The Value of Social Media for Dealers
- March 9, 2018
- Posted by: Alex Baker
- Category: Tips For Dealers
No CommentsSocial media can be incredibly valuable. It allows companies to directly engage with their customers and get their brands seen. Determining just how valuable social media channels are, however, is complicated, because the value of a like or a retweet is not exactly something which can be quantified. Networking sites are about building familiarity and trust, so return on investment occurs over time and cannot be easily pinpointed…
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Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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Should Your Dealership be Using Image Overlays?
- March 6, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Image overlays are essentially pieces of text, images or digital artwork, which are placed on top of a picture, and the final merged image can be uploaded to your website or advertising portals. An eye-catching overlay can be a particularly persuasive tool…
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Why Ongoing Search Engine Optimisation is so Important for Your Dealership
- March 5, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
SEO is like poker. You can become highly skilled at both, learning the tactics and developing strategies, but ultimately the result is out of your hands. Rather than Lady Luck determining your fate, it is Google, Bing, Yahoo and other search engines and there are numerous variables which influence your ranking – sometimes they work in your favour, sometimes they do not…
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The Theory of 24/7 Online Selling Made Reality
- March 5, 2018
- Posted by: Jamie Baker
- Category: News, Products
According to Click Dealer’s latest study, a colossal 74% of consumers conduct their vehicle buying research online – with an average of 11 hours spent trawling the web per person. If so many people are using the internet as their first port of call, surely dealers have an opportunity to capitalise from this online journey…
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Revhead Ramblings: Best Winter Battling Automotive Technology
- March 2, 2018
- Posted by: Alex Baker
- Category: Revhead Ramblings
Currently, the UK is being battered by Storm Emma, a light frost is normally more than enough to send our small nation into a frenzy but this particular example is far more extreme…
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How Your Dealership Can Stand Out from the Competition in 2018
- March 1, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
New car sales have been steadily declining by five per cent each year since 2016, according to data published by the SMMT, which has led to the widespread belief that a large proportion of motor retailers will be focusing their efforts on trading used cars…
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The Benefits of Sales Forecasting For Dealerships
- February 28, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Sales forecasting essentially involves predicting your future profits, based on the sales that your dealership has on order. The purpose of this is to give you an insight into your margins so that you are able to manage your business more efficiently. There are several ways in which sales forecasting does this…
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Revhead Ramblings: Are Automation and EV’s Shaping The Future of Vehicle Manufacturing?
- February 27, 2018
- Posted by: Alex Baker
- Category: Revhead Ramblings
A large proportion of people see the future of automobiles as autonomous, connected and electric. There’s no doubt that these three elements will be integrated more commonly throughout the market, but when and how deeply is a huge question…
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New Dealer Training Hub at Click HQ!
- February 27, 2018
- Posted by: Pip Moxham
- Category: News
Great news! Inline with our new office extension we now have our very own training centre. Here we can provide one-to-one training or up to eight members of staff at one time. Located at our HQ in Stoke-on-Trent, we want you to take advantage because training at Click HQ is FREE…
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