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Is Your Dealership Ready for the Retail Apocalypse?
- July 30, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Search Engine Marketing, Tips For Dealers
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A significant number of traditional car dealerships have seen dips in revenue, or at least a lack of growth, which can be attributed to the increasing popularity of online shopping and more convenient delivery methods. Experts have termed this surge in e-commerce the ‘retail apocalypse’, after mass bankruptcies in the US retail sector. America has
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Why SEO is a Necessity for Independent Car Dealerships
- July 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
It is a common misconception that SEO is only for the big fish, but actually, engaging in SEO tactics can be just as beneficial, if not more so, for small, local businesses. The main reason why SEO is so important for small businesses is that it boosts visibility, which helps people find you who might
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Five Link Building Tactics Car Dealers Should Steer Clear Of
- July 16, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Links are one of the biggest search engine ranking factors, and if you want to start bumping up your car dealer website’s position in Google, you need to be creating them! While link building is highly effective, if you don’t do it right, you could do more damage than good, so here are five things
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Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords
- July 9, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your
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How to Perform on Facebook Despite the Latest News Feed Algorithm
- July 5, 2018
- Posted by: admin
- Category: Search Engine Marketing, Tips For Dealers
Earlier this year, Facebook began changing the news feed so that it focuses more on content from friends and family, leaving less room for public posts. As the news of this began to spread around the marketing world, social media managers scrambled for higher ground on other platforms. Pages that haven’t adapted to the changes
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Why Your Dealership Needs to Utilise Video on Social Media
- June 20, 2018
- Posted by: admin
- Category: Search Engine Marketing, Tips For Dealers
As social media continues to dominate the focus of many marketing strategies, now is the perfect time to review what type of content works best for each platform. Modern day marketing is a battle of attaining attention. Therefore, brands need to focus their efforts where the majority of audiences are today and will likely be
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Click Dealer Launches New Social Media Management Service
- June 18, 2018
- Posted by: Kari Jones
- Category: News, Products, Search Engine Marketing
At the beginning of March, Click Dealer introduced a new Social Media Management service to enhance our Search Engine Marketing offering and after its initial success and popularity, we are making it available to all of our dealers. Why Has Click Dealer Released this Product? Today, social media consumes our lives. Currently, there are more
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LinkedIn Improves Advertising Options with Carousel Ads
- June 13, 2018
- Posted by: admin
- Category: Search Engine Marketing, Tips For Dealers
LinkedIn continues to improve its services to marketers with the addition of carousel ads for sponsored content. You may recognise these carousel ads as they are almost identical to what you see from brands on Facebook. A carousel ad enables the user to swipe across multiple cards to see more content. On LinkedIn, brands will
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Top Three Organic Lead Generation Techniques for Car Dealers
- June 13, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Advertising is expensive. We all know it, and there is nothing we can do to change it. But it is a necessary evil, right? How else are you supposed to gain customers? The answer to that question is organic lead generation. Organic lead generation is about getting customers to come to you, rather than actively
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SEO or PPC? Which is Right for My Dealership?
- June 11, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Search Engine Marketing (SEM) is a broad discipline, and SEO and PPC are two of the most popular practices within it. SEO and PPC both aim to increase website visibility to attract more customers, and sales, from the internet. However, they each do this in very different ways. Search Engine Optimisation (SEO) Search engine optimisation
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