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SEO or PPC? Which is Right for My Dealership?
- June 11, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsSearch Engine Marketing (SEM) is a broad discipline, and SEO and PPC are two of the most popular practices within it. SEO and PPC both aim to increase website visibility to attract more customers, and sales, from the internet. However, they each do this in very different ways. Search Engine Optimisation (SEO) Search engine optimisation
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Why Your Dealership Needs Search Engine Optimisation!
- April 19, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Search Engine Optimisation (SEO) is all about helping your website achieve a higher rank in search results pages, increasing the likelihood of consumers clicking through to your website. This will result in more leads and ultimately more sales, and it is a highly effective form of marketing. Below, are the main reasons why your dealership NEEDS SEO!..
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How to Create a Website Structure Which Embraces SEO
- March 22, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
At Click Dealer, our SEO experts and web developers have worked together to design a platform that ticks as many boxes as possible for search engines, so that each website that we create for our dealers is optimised and has a strong chance of ranking highly in search results. We recommend devising a strategy for your sitemaps, URL structure and source code before building a website…
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Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…
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Why Ongoing Search Engine Optimisation is so Important for Your Dealership
- March 5, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
SEO is like poker. You can become highly skilled at both, learning the tactics and developing strategies, but ultimately the result is out of your hands. Rather than Lady Luck determining your fate, it is Google, Bing, Yahoo and other search engines and there are numerous variables which influence your ranking – sometimes they work in your favour, sometimes they do not…
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Don’t Let Google’s Spiders Crawl the Net Without Getting Caught in Your Web…Site!
- February 22, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To get noticed by a search engine, you need to think like a search engine. When Google’s bots, or spiders, crawl through web pages, there are certain things that they look for to help determine a web page’s rank on search results pages. We advise that you consider the following aspects of your dealership’s website from a spider’s point of view…
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Do You Know Your Social Media Audience?
- February 21, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
In November, automotive social media agency, Marketing Delivery, published the results of a survey which asked 1,000 people between the ages of 18 and 54 about their social media preferences in regard to car dealers…
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How to Get Started with LinkedIn Marketing For Dealers!
- February 20, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
LinkedIn was established as a social media platform for forming business networks, but since then it has become so much more! You may not have considered it as a suitable form of B2C marketing, but this site actually has a lot of potential for your dealership…
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Top Tips for Creating Promotion Adverts for the Search Network
- February 2, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
At Click Dealer, we create two main types of PPC advert for our dealers: stock adverts and promotion adverts. Stock ads are used to promote your vehicles, whereas promotion ads have a bit more potential…
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The Importance of PPC Bid Optimisation for Dealers
- January 24, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
PPC advertising uses an auction model, requiring businesses to bid against each other for ad visibility. An advertiser’s bid is the maximum amount that they are prepared to pay for each click that their advert receives and it helps to determine the order in which ads are displayed…
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