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The Importance of PPC Bid Optimisation for Dealers
- January 24, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
No CommentsPPC advertising uses an auction model, requiring businesses to bid against each other for ad visibility. An advertiser’s bid is the maximum amount that they are prepared to pay for each click that their advert receives and it helps to determine the order in which ads are displayed…
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Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
A pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
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Is Your SEO Campaign Working For Your Dealership?
- January 10, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing
Search engine optimisation is increasingly popular, and we have seen a significant demand for it amongst our dealers. If you have initiated your own SEO campaign, your main question will be: “Is it actually working?”. After all, its mechanics are not always visible to the naked eye…
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Top 10 Reasons Why Your Dealership Should Have a Blog
- January 8, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Incorporating a blog on your website may not be something that has ever struck you as something that your dealership needs, but now’s the time to consider it!..
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Why Click Through Analysis is So Important For Dealers
- December 5, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
A Click-through rate (CTR) is the percentage of people who click on your advert after seeing it. All of the adverts and keywords in your PPC campaign have their own independent CTRs, which you will be able to view through AdWords. Analysing the performance of CTRs is important because this will tell you which of your adverts and keywords are successful and which need improvement…
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Ten Tips for an Effective Snapchat Marketing Campaign
- November 29, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Snapchat is unique because the content it features is ephemeral. Because of this, photo quality is less important and businesses must find other ways to make their content valuable to the app’s users. Here are ten tips for your dealership to consider for an effective Snapchat campaign…
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Does Your Dealership’s Website Need a Link Cleanup?
- November 22, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
When it comes to SEO, backlinks can be a minefield. There was a time when gaining links from other websites to your own was all the rage, because search engines would see them as a vote of confidence in your site, no matter how illegitimate they were, and this would have a positive effect on your ranking. Then, search engines got smarter so now your website may need a link cleanup…
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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Click Dealer’s Guide to SSL Certification!
- October 31, 2017
- Posted by: Jamie Baker
- Category: Search Engine Marketing
Click Dealer will be upgrading all of our web dealers onto a FREE SSL certificate! This will give their website the required protection to handle the changes that Google are making. However, whilst there is a free option today, vendors may decide to charge for this certificate in the future…
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A Car Dealer’s Guide to Twitter
- October 16, 2017
- Posted by: admin
- Category: Search Engine Marketing
Twitter is one of the most popular social media platforms in the world, racking up a staggering 300 million monthly users, with 13 million of those based in the UK…
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