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Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsTo make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…
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The Value of Social Media for Dealers
- March 9, 2018
- Posted by: Alex Baker
- Category: Tips For Dealers
Social media can be incredibly valuable. It allows companies to directly engage with their customers and get their brands seen. Determining just how valuable social media channels are, however, is complicated, because the value of a like or a retweet is not exactly something which can be quantified. Networking sites are about building familiarity and trust, so return on investment occurs over time and cannot be easily pinpointed…
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Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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Should Your Dealership be Using Image Overlays?
- March 6, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Image overlays are essentially pieces of text, images or digital artwork, which are placed on top of a picture, and the final merged image can be uploaded to your website or advertising portals. An eye-catching overlay can be a particularly persuasive tool…
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Why Ongoing Search Engine Optimisation is so Important for Your Dealership
- March 5, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
SEO is like poker. You can become highly skilled at both, learning the tactics and developing strategies, but ultimately the result is out of your hands. Rather than Lady Luck determining your fate, it is Google, Bing, Yahoo and other search engines and there are numerous variables which influence your ranking – sometimes they work in your favour, sometimes they do not…
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How Your Dealership Can Stand Out from the Competition in 2018
- March 1, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
New car sales have been steadily declining by five per cent each year since 2016, according to data published by the SMMT, which has led to the widespread belief that a large proportion of motor retailers will be focusing their efforts on trading used cars…
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The Benefits of Sales Forecasting For Dealerships
- February 28, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Sales forecasting essentially involves predicting your future profits, based on the sales that your dealership has on order. The purpose of this is to give you an insight into your margins so that you are able to manage your business more efficiently. There are several ways in which sales forecasting does this…
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The Importance of Analysing Your Dealership’s Digital Competition
- February 26, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
If you have decided that it’s time to initiate an SEO campaign to help your dealership’s website gain more visibility and clicks, you need to do your preparation. You may be itching to get stuck in with link building and content optimisation but before you do any of this, it is important that you conduct competitor analysis…
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How Your Dealership Can Gain Trust from Customers
- February 22, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
If you are a frequent reader of Click’s blog, you may notice that a lot of our tips revolve around transparency and trust. As I have stressed the importance of being open and sincere with customers so much in the past, I thought the topic deserved its own blog piece…
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Don’t Let Google’s Spiders Crawl the Net Without Getting Caught in Your Web…Site!
- February 22, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To get noticed by a search engine, you need to think like a search engine. When Google’s bots, or spiders, crawl through web pages, there are certain things that they look for to help determine a web page’s rank on search results pages. We advise that you consider the following aspects of your dealership’s website from a spider’s point of view…
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