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Facebook’s New Tools for UK Used Vehicle Dealers!

Having established itself in the US auto retail sector, Facebook has decided to introduce more of its services to British dealers. The social media giant has recently launched a couple of new tools for UK car dealers: Dynamic Ads for Auto and Lead Ads for Auto.
Facebook Dynamic Ads for Auto

Facebook has already brought Dynamic Ads to the fashion and grocery industries. The tool allows dealers to generate unique ads for every vehicle, which will be displayed to relevant audiences. With the new feature, you’ll also be able to upload your vehicle catalogue with information such as make, model, year, price, location and availability.

Your ads will then be dynamically generated using the images and details from the vehicle catalogue you uploaded, which means that you won’t have to create each individual ad manually yourself. The ads will appear on the Facebook feeds of specific audiences, depending on topics and products they have expressed interest in on your site and the web generally.

Find out more about Dynamic Ads here.

Facebook Ads for Dealers

Facebook Lead Ads for Auto

Facebook has also launched Lead Ads for Auto, which is made for effective lead generation. This tool sends consumers a simple form which can be pre-populated with their relevant contact information. It is a quick and easy way for them to share information with you, so that you can ‘jump’ on leads straight away.

The tool comes with a locator feature to help consumers find dealers near them as well as a button to let people message the dealer directly and an option which allows people to select their appointment preferences.

Create your own Lead Ad here.

With these new tools, your dealership will be able to bring in more leads from social media, and target individuals who are likely to buy a vehicle, resulting in more conversions for you!

For more information on how Click Dealer can help your business with social media, get in touch today on marketing@clickdealer.co.uk, 01782 478 220 or via our contact page.



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