Six Easy Ways to Improve Your Sales Team

Learning about a product, being professional and communicating with customers isn’t rocket science, but becoming a great sales person takes skill and dedication.

By learning these steps and continually improving them, your sales team can transform their process and ultimately become more efficient overall.

Here’s my six easy steps to an increase in sales and a greater customer retention rate!

Treat Your Customers Properly

It may sound obvious but treat your customers like you really value them. This might be as simple as offering them a drink or picking them up from the train station. These simple actions will give them a much better impression of yourself and the company as a whole. By being lively and actively engaging in conversation, you’ll get them excited about buying.

Learn More Than One Response

Price is ultimately the biggest sticking point, by having different paths to divert attention from this aspect it will give you an opportunity to add value to the vehicle. Involvement questions, like who the primary driver would be, gets them in the mindset of owning the vehicle and makes it an easier sell further down the line.

The Sale is Just the Start

Once they’re out of the door in their new car, it’d be easy to forget about them; but don’t! By being proactive and making the first contact after the sale, you make a positive start to the aftersales process. A simple thank you could turn them into repeat customers.

A Lead is Never Gone

A text, an email or a phone call could be the difference between a sale and losing a customer. How many people have gone home to ‘think about it’ only to never return? By contacting them and reminding them about the great car they viewed you’ll keep the sale on their mind and encourage them to return. This brings me on to my next point…

Recording Interactions with Consumers is Vital

To contact customers on the fence, you will need their details, so each member of your sales team should be trained in the art of data capture. The importance of recording not only contact information, but as much detail about each interaction with a consumer as possible in a CRM system must also be instilled. By noting down the date, the vehicle they were interested in and any factors influencing their decision, this will save time and make the customer feel valued when you next get in touch.

Old Customers Are Just as Valuable

Putting time aside each week or month to speak to old buyers or service customers could secure you a new wave of customers. A simple catch up call can quickly lead to a visit and subsequent sale. For the sake of a five-minute phone call, what do you have to lose?

For more information about how Click Dealer can help to improve the performance of your dealership, get in touch today on marketing@clickdealer.co.uk, 01782 478220 or via our contact page.