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Facebook’s New Tools for UK Used Vehicle Dealers!
- December 11, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
No CommentsHaving established itself in the US auto retail sector, Facebook has decided to introduce more of its services to British dealers. The social media giant has recently launched a couple of new tools for UK car dealers: Dynamic Ads for Auto and Lead Ads for Auto…
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How Dealers Can Boost Parts Sales to Their Customers!
- November 27, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
According to the ACEA, Europe’s import of automotive parts and components is growing and the forecast for the market is looking positive. However, it is a competitive sector and to ensure you succeed in it, there are a few essential things you can do to boost it…
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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Opportunities Created at Each Stage of a Car Purchase
- November 8, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Purchasing a car is rarely a straightforward process. According to the 2017 Auto Trader Car Buyers Report, around half of consumers changed their mind about the make and model of car that they were considering buying at least once. These reconsiderations happen at various stages in the purchase process…
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Why Keyword Analysis is so Important for Dealers
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Keyword analysis is the process of examining and measuring the effectiveness of the words and phrases that you use on your dealership website…
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Can Reputation Analysis Benefit Dealers?
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Every company has an online reputation and it is important to make this positive, as according to BrightLocal’s 2016 Survey, 91 per cent of consumers use online reviews when they are researching a business…
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Will Amazon Take Over the Automotive Industry?
- November 3, 2017
- Posted by: Kari Jones
- Category: News
A few months ago, it was confirmed that Amazon plans to enter the UK automotive retail market this year. Amazon is now the third biggest retailer in the world, having worked its way up to this position at an astonishing rate. It is therefore understandable for car dealers to be concerned about how the introduction of the e-commerce giant in the field will affect them…
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How to Keep Customers Coming Back for More
- October 27, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
If you are looking to grow your dealership, you may find yourself focusing your efforts on strategies to attract new customers to your business. However, it is crucial that you do not neglect your existing customers, as they will help to keep your business thriving…
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Mobile Targeting: The Basics for Dealers
- October 25, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Mobile targeting allows dealers to develop campaigns which are specifically aimed at mobile searchers. Mobile PPC can seem complex and scary but if your advertising campaigns are successful, they could result in a lot more interest in your dealership and higher conversion rates…
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Why Your Company Website is So Important
- October 23, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
First impressions of a homepage are key for any businesses, especially dealerships, as it sets the standard for the customer experience that is to follow throughout the rest of the website, buying process and aftercare…
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