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Why SEO is a Necessity for Independent Car Dealerships
- July 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
No CommentsIt is a common misconception that SEO is only for the big fish, but actually, engaging in SEO tactics can be just as beneficial, if not more so, for small, local businesses. The main reason why SEO is so important for small businesses is that it boosts visibility, which helps people find you who might
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Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords
- July 9, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your
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Why Your Dealership Needs Search Engine Optimisation!
- April 19, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Search Engine Optimisation (SEO) is all about helping your website achieve a higher rank in search results pages, increasing the likelihood of consumers clicking through to your website. This will result in more leads and ultimately more sales, and it is a highly effective form of marketing. Below, are the main reasons why your dealership NEEDS SEO!..
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Don’t Let Google’s Spiders Crawl the Net Without Getting Caught in Your Web…Site!
- February 22, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To get noticed by a search engine, you need to think like a search engine. When Google’s bots, or spiders, crawl through web pages, there are certain things that they look for to help determine a web page’s rank on search results pages. We advise that you consider the following aspects of your dealership’s website from a spider’s point of view…
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Top Tips for Creating a Stock Advert for the Google Search Network
- February 15, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Without the use of images and colour, it can be difficult for dealers to stand out when promoting stock on the Google Search Network, but it provides numerous benefits that the Display Network cannot…
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Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
A pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
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Does Your Dealership’s Website Need a Link Cleanup?
- November 22, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
When it comes to SEO, backlinks can be a minefield. There was a time when gaining links from other websites to your own was all the rage, because search engines would see them as a vote of confidence in your site, no matter how illegitimate they were, and this would have a positive effect on your ranking. Then, search engines got smarter so now your website may need a link cleanup…
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How to Set Up a YouTube Advertising Campaign For Dealers!
- November 17, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
YouTube is a huge part of the Google Display Network (GDN), receiving over 30 million visitors per day. This statistic combined with the fact that consumers are more likely to engage with video content than they are with text and images, gives the site adverts a whole boat load of potential! If you have created a video advert, a YouTube campaign is a great way to get it seen and Google has now made it easier than ever to set up one of these campaigns through AdWords…
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The Pros and Cons of GDN Campaigns For Dealers!
- November 14, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Google AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…
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What is Local Optimisation?
- October 12, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing
Local optimisation helps to improve search engine ranking for businesses which serve customers face-to-face, such as used vehicle dealerships. It can involve claiming a business listing, acquiring reviews, updating on-page content and much more…
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