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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
2 CommentsEarlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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How to Set Up a YouTube Advertising Campaign For Dealers!
- November 17, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
YouTube is a huge part of the Google Display Network (GDN), receiving over 30 million visitors per day. This statistic combined with the fact that consumers are more likely to engage with video content than they are with text and images, gives the site adverts a whole boat load of potential! If you have created a video advert, a YouTube campaign is a great way to get it seen and Google has now made it easier than ever to set up one of these campaigns through AdWords…
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The Pros and Cons of GDN Campaigns For Dealers!
- November 14, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Google AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…
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Why Keyword Analysis is so Important for Dealers
- November 6, 2017
- Posted by: Kari Jones
- Category: Tips For Dealers
Keyword analysis is the process of examining and measuring the effectiveness of the words and phrases that you use on your dealership website…
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Why PPC Geo Marketing is a Must For Your Dealership
- September 25, 2017
- Posted by: admin
- Category: Search Engine Marketing
Pay-Per-Click (PPC) Geo-targeting within the automotive industry is a must if you want to improve your leads and conversions significantly…
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5 Things Your Dealership Needs to Know About Digital Marketing
- September 21, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Digital marketing can help your dealership be the best it can be, delivering valuable customers and increasing conversion rates…
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What Is PPC and How Can It Help Your Dealership Get More Website Leads?
- June 29, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC (Pay-per-click) is a model which enables dealerships to effectively buy visits to their site, charging a fee each time that their advert is clicked. One of the most popular forms of PPC is search engine advertising, which involves bidding for ad placement in search engine’s sponsored links, in the same way you would at a used car auction…
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