What are Google Vehicle Ads?

They’re a game-changer for dealers wanting to push their stock in front of a wider audience.  Google Vehicle Ads are finally here in the UK.  This new ad format has the potential to showcase a dealer’s inventory directly on Google Search, targeting potential buyers actively searching for specific vehicles.

It’s a great opportunity for you to showcase your stock to potential buyers.

How can I sign up?

Are you ready to get started with Google Vehicle Ads?  Fill in the form below and our team will be in touch to provide you with more information and how you can get your dealership up and running with Google Vehicle Ads.

We can support you with creating, managing, optimising and tracking the performance of the adverts.

[contact-form-7 id=”18401″ title=”Click Dealer – Google Vehicle Ads”]

Tell me more!

What do they look like?

Imagine a search for “2022 Ford Fiesta near me.” Right on the search engine results page, potential buyers would see relevant options from a number of dealerships, complete with eye-catching pictures with key details like make, model, price, mileage, and the dealership’s name. Clicking on the ad takes them directly to the detailed vehicle description page, streamlining their journey.

How does Google select which vehicles to display?

As you can imagine, there’s going to be a lot of competition for those top advertising spots, and while the official launch details are still under wraps, we suspect they will operate in a similar way to how Google Ads and Google Shopping currently operate.

Bids: Bidding will likely function similarly to Google Ads using a cost per click (CPC) model. With advertisers being able to set a maximum bid that they’re willing to pay for each click on their ad.

Budgets: Campaign budgets will allow overall spend to be controlled.

What are the benefits of Vehicle Ads?

• More qualified leads: Showing customers key information and visuals about the car before they click, helps provide more qualified leads
• Omnichannel goals: Optimises for both online conversions (leads) and offline conversions (dealership visits)
• Automated targeting: Vehicle ads show your most relevant listings for a related user query
• Time-Saving Efficiency: Our automated feed solution will keep a dealers inventory synced with Google in real-time, saving valuable time and effort

What is the set up process?

Advertisers will be required to upload their vehicle data feed to the Merchant Centre.  The Merchant Centre is a platform that allows businesses to upload and maintain product information, including pictures and pricing to be displayed in their vehicle ads.

The advertiser’s feed must include pertinent details about their vehicles such as make, model, price, mileage, colour etc.  Google uses all of this information to match a customer’s search to the most relevant cars.

The advertiser must then create a Performance Max campaign with vehicle feeds within their Google Ads account as well as linking their Google Ads account to the Merchant Centre and their Google Business profile.

We can support dealers who have a Click Dealer website with getting their feed up and running, as well as creating and managing the Google Vehicle Ads.  Talk to us about options for your dealership.

When will this be available?

Now!  We’ve been accepted onto the Google Vehicle Ads closed beta programme.  We’re beginning the process of onboarding some beta dealers to help test the service.

Google has not yet released a date for when it will come out of the closed beta phase and be fully launched.

Remind me again how I can sign up:

Are you ready to get started with Google Vehicle Ads?  Fill in the form below and our team will be in touch to provide you with more information and how you can get your dealership up and running with Google Vehicle Ads.

We can support you with creating, managing, optimising and tracking the performance of the adverts.

[contact-form-7 id=”18401″ title=”Click Dealer – Google Vehicle Ads”]