Do you know how valuable walk-in traffic is to your dealership? That value can go undetected even by the most experienced.

The value of an appointment at a dealership is considerably high due to the fact that closing rates increase, referral business opportunities are stronger and long-term relationships are created which can be great for your dealership over the coming years.

Unfortunately walk-in customers aren’t looked at with the same value.

Important First Impressions

Your dealership has already made a good enough impression online for the customer to decide that they’d like to visit it in person. Staff must remember this and when a person walks into your showroom you must assume the following:

• The customer knows the type of vehicle they want
• Prior to their visit, they will have done in-depth research into the car and may know more about it than the staff
• They have checked social media for their ideal vehicle and read your dealership reviews
• Without submitting an internet lead or calling in advance- they feel certain enough to visit your store.

Chosen Few

Research shows that as few as two stores are visited during a customer’s shopping phase- they chose you because they want to do business with you. They want to buy a car from you so it is vital that you do not miss this opportunity.

Closing rates for a walk-in customer visit without a manager introduction or test drive is 22% which isn’t too bad. Many opportunities are being lost due to these two vital techniques being overlooked during a store visit.

When there is a manager introduction for a walk-in customer, the percentage increases to 30%. The customer wants confirmation that they made the right choice by choosing to visit your dealership.

The final closing rate percentage for a walk-in customer when both a manager introduction and a test drive is done on their visit is 43%! An increase in over 20% only by ensuring the best possible service is given to each customer when they visit your dealership. Simple activities can have a big impact overall.

Golden Geese

Research shows that as few as two stores are visited during a customer’s shopping phase- they chose you because they want to do business with you. They want to buy a car from you so it is vital that you do not miss this opportunity.

Closing rates for a walk-in customer visit without a manager introduction or test drive is 22% which isn’t too bad. Many opportunities are being lost due to these two vital techniques being overlooked during a store visit.

When there is a manager introduction for a walk-in customer, the percentage increases to 30%. The customer wants confirmation that they made the right choice by choosing to visit your dealership.

The final closing rate percentage for a walk-in customer when both a manager introduction and a test drive is done on their visit is 43%! An increase in over 20% only by ensuring the best possible service is given to each customer when they visit your dealership. Simple activities can have a big impact overall.

For more information on how Click Dealer can help your dealership to become more profitable, get in touch today on 01782 904 715 or email [email protected].