Dealers Pushing Cleaner Cars Should Get More Sales
- October 21, 2019
- Posted by: John Swift
- Category: Automotive Industry
Second hand Euro 6 diesels and EVs are taking sales from less fuel-efficient models with the latest Auto Trader sales figures showing that half of the top ten fastest sellers in September were diesels and two were electric cars.
The used car platform said the message dealers should be getting loud and clear is that there is business to be won if they stock the cars and push the eco-benefits of the cleaner, newer technologies. There is ample evidence that buyers are more willing to explore EVs in particular as the technology matures, the recharging infrastructure improves and the choice of makes and models grows although there is still a price premium for the time being.
Karolina Edwards-Smajda, Auto Trader’s director of commercial products, said that modern Euro 6 diesel cars remain a popular choice among used car buyers despite what she called “the negative rhetoric” around the emissions issue.
“We can see there is clearly a growing market for second-hand low emission vehicles. Not only are EVs consistently featuring on our Fastest Selling Index, but since October last year, we’ve seen a 59% increase in searches for electric vehicles on our marketplace.
“As awareness, performance and the necessary infrastructure improves, we can only expect to see this appetite increase.”
Last month AT reported that the average value of second-hand electric cars advertised by dealers rose 30% in August, the biggest monthly uplift it has ever recorded for zero-emission models, even as year-on-year and like for like values for other drivetrain types fell. Renault’s Zoe EV was a top ten car.
PSA Products Slow Movers
Other than the dominance of diesel and electric, there is no obvious pattern to the fastest sellers. Quickest off the forecourts was the seven-seater SEAT Alhambra (2016 diesel/auto) which on average took just 23 days to turn but the top ten list also includes the VW Polo, a Dacia and VW Touareg SUV.
At the other end of the spectrum, cars from the PSA group performed particularly badly with both Peugeot and Citroen models sticking around for too long but the Jeep Compass and SsangYong Tivoli also stayed on the forecourts for too long, tying up cash.
As a measure of the difference in dealers or finance lenders being able to get their money back, Auto Trader said the Alhambra took just 23 days to turn whereas a 2019 Tivoli, Citroen C4 Cactus and C5 Aircross needed 150.