Why Review Transparency Between Dealers and Customers is Necessary to Build Trust

Despite their best efforts to deliver excellent service to customers, some vehicle dealers are still trying to shake off an ofttimes negative reputation in the court of public opinion. That’s why the best tool at your disposal is one that you might never have even heard of: social proof. So, we’re here to tell you how we can help you to nail it with ClickRep, our online reputation management software.

Whether your dealership has been trading for 20 years or 20 hours, customers are becoming increasingly savvy when it comes to where and with who they’ll do business with. When considering a purchase, over 90% of consumers say that they read online reviews before visiting a business, with 70% going on to look at multiple review sources and 84% believing that reviews older than three months are irrelevant to their experience.

So, what is social proof? In a nutshell, social proof is the act of looking to others within your peer group to reinforce a behaviour. For automotive customers, this could be reaching out to existing customers to reinforce their purchasing behaviour- ultimately informing whether they should they go ahead with a purchase from your dealership or not.

Managing and nurturing your dealership’s reputation is a task that your team needs to be on top of to maximise its leads. In fact, even negative reviews can be a good thing as 97% of review readers said that they take a business’ responses into account meaning that the way your dealership is seen to manage online reviews, of all scales, is key to your reputation.

Take the stress out of reputation management with ClickRep

With online reviews now a cornerstone of the customer journey, and reviews being spread out to all corners of the internet, ClickRep makes it easy as one, two, three to manage your dealership’s reputation.

Built directly into your business’ website, ClickRep monitors around 90 review sites, including hard hitters such as Google and Facebook , to create a rolling feed of customer reviews for all of your potential customers to see.

Taking the stress out of reputation management, ClickRep will prompt customers to leave a review after making a purchase at your dealership and will automatically feed any new reviews directly onto your website. It can even broadcast five-star reviews directly onto your social media feeds with its innovative ‘Social Broadcasts’ function.

If you’re curious to see how ClickRep can help to boost your dealership’s performance, then please get in touch with us on 01782 478 220 or by email using marketing@clickdealer.co.uk