Social Media Marketing
According to Facebook’s data, the social media giant has 1.4 billion daily active users, and 2.13 billion monthly active users, as of December 2017. This is also the most popular platform used by consumers to interact with vehicle dealers.
With so many users, Facebook has a considerable amount of marketing potential. It is completely free to create a business page on the platform and, simply by uploading high-quality content, which encourages individuals to like, follow and engage with you, you can significantly strengthen your brand awareness and increase your digital footprint. The more familiar your brand becomes, the more customers you are likely to attract.
At Click Dealer, we understand that finding the time to create and post unique content regularly can be difficult, especially while simultaneously trying to manage a dealership, but we firmly believe in the benefits of social media for business promotion and we do not want you to miss out! For this reason, we have introduced a team of social media experts to run our dealers’ Facebook pages on their behalf.
The purpose of Click Dealer’s Paid Social service is to increase your online presence without adding to your workload. Our specialist social media account managers will work closely with you in order to establish your marketing goals and get a feel for your brand’s voice. With access to your Facebook business page, we will schedule bespoke organic posts, featuring a variety of content which complements your brand and company values, including industry news, stock updates, new vehicle releases, entertaining posts, dealership news and testimonials.
Alongside organic posts, we will also design sponsored ads for your dealership on Facebook, which will appear on the news feeds of potential customers. This will involve customised boosted posts to drive engagement to your page and detailed ad campaigns which will help your business reach new customers and bring them to your page.
Boasting a daily user base of 1.4 billion, this social media platform is the perfect place to advertise, and the advantage of Facebook sponsored ads is that the amount you pay is based on the impact that your adverts have.
Another reason why Facebook is one of the best advertising channels is that it allows you to choose your audience, meaning that you can target consumers by demographics, including age, gender, location and more. This feature enables you to direct your promotional material towards consumers who are most likely to be interested in and engage with your business.
Sponsored ads will be vital to the growth of your page as solely organic development has become increasingly difficult over the years due to saturation and Facebook’s constant algorithm changes.
Click Dealer offers three separate brand awareness packages, where each level will see an increase of organic posts and budget to be spent on sponsored ads.
Benefits of Paid Social
Through daily active engagement and sponsored ads on social media, you can gather relevant customer data and increase brand awareness that will ultimately lead to sales and revenue.
Social media management is time consuming and labour intensive, but with Paid Social, Click Dealer will assume responsibility for the creation of fresh content and optimised adverts, so that you have more time to focus on running your dealership, knowing that its promotion is in the safe hands of our knowledgeable social media experts.
Our social media team is made up of automotive specialists, who have a wealth of experience in managing posts and adverts on social channels, so you can rely on them to create persuasive tailored ads and high-quality content which will drive engagement.
We will also provide you with monthly reports to give you an overview of your performance. These reports will show you how much engagement your posts and ad campaigns receive, the extent of your reach (audience size) and follower demographics, allowing you to clearly visualise how our social media efforts are contributing to your brand awareness goals.
To find out more about our Social Media Management services, get in touch with Click Dealer by calling 01782 904 715, emailing email@example.com or by requesting a call back below.