Skip to content

Why Click

More Than 20 Years of Dealer-First Innovation

Technology that fits the way you work, backed by people who understand your world

team members at click dealer's head office in stoke-on-trent

Since 1999, Click Dealer has been focused on one thing: helping automotive retailers thrive

We didn’t start as a general tech company, and we don’t dabble in other industries. From day one, we’ve been laser-focused on the motor trade – building practical digital tools that make life easier for dealerships, drive better results, and transform the way dealers manage, market, and sell.

Over two decades later, we’re proud to be trusted by over 1,800 independent and franchise dealerships across the UK.

automotive websites and dms provider click dealer icon logo

We Don’t Just Say It. We Build Around It

Our purpose, vision and mission aren’t about ticking boxes. They’re what guide every decision we make and every solution we deliver.

Our Purpose

Empowering retailers to buy and sell more vehicles, more profitably, more often.

Our Vision

To be the leading technology platform for automotive commerce that enables retailers to thrive.

Our Mission

We build, integrate and support a powerful suite of digital commerce solutions that transform how retailers connect with consumers and ecosystem partners.

Meet Our Founders

Led by the same values since day one, still focused on what’s next for dealers

Click was founded in 1999 by Gerry Moxham to create a dealer management system that made life easier for motor retailers. His goal was simple: build practical tools that support dealerships day to day. He was later joined by his daughter Pippa and son Ollie, helping shape a business built on family values, industry insight and hands-on experience.

Today, Click is trusted by over 1,800 dealerships across the UK and offers a fully connected platform that brings together websites, stock management, digital retailing, marketing and finance – all in one place.

click dealer CFO pippa rawlinson
click dealer CEO ollie moxham

Now led by CEO Ollie Moxham and Strategic Project Lead Pippa Rawlinson, the business continues to balance innovation with a grounded understanding of the trade. Our in-house team of 90+ automotive retail specialists combines technical expertise with real-world experience to help dealers work more efficiently and grow with confidence.

In 2021, we became part of the Evolution Funding Group, the UK’s largest used auto finance platform. This partnership gives us the opportunity to offer a truly end-to-end retail journey, from digital engagement right through to personalised finance, all under one roof.

More than 20 years on, Click is still focused on building tools that make a difference. And we’re still driven by the same belief that started it all: that great technology should support great dealerships.

Why Dealers Choose Click Dealer

Everything you need in one platform, designed to support your day-to-day

Built for Dealers. Tuned Over 20 Years

Proven tools designed around real-world needs, not tech for tech’s sake.

One Platform. Everything You Need

Websites, stock, marketing and finance – all connected, all in one place.

Simple to Use. Powerful in Practice

No jargon, no gimmicks. Just systems that work the way dealers do.

Finance That Fits into the Journey

Turn browsers into buyers with integrated, personalised Evolution finance options.

Real Support from Real People

Talk to people who get the job – and care about getting it right.

Ready for Today. Designed for Tomorrow

A platform that grows with you and supports every stage of the journey.

Proud Moments and Real Impact

Awards are great but nothing beats seeing real progress in the dealerships we support

car dealer power awards winners 2024

637,587

637,587

number of cars sold though the Click Dealer platform in 2024

When Our Dealers Win,
We Do Too

Our dealers continue to be showcased in recent
industry awards

logos of click dealer motor dealers who have won industry awards

If We Sound Like Your Kind of People

Let’s have a proper conversation about your dealership goals for growth and how we can help. No jargon, no hard sell – just advice that makes sense for your dealership.