Ten Tips for an Effective Snapchat Marketing Campaign

Snapchat is unique because the content it features is ephemeral. Because of this, photo quality is less important and businesses must find other ways to make their content valuable to the app’s users. Here are ten tips for your dealership to consider for an effective Snapchat campaign.

1. Be Flexible

With Snapchat, it is useful to plan ahead to some extent. You should prepare to go live with Snapchat on important dates, such as new model arrivals and store events, so that you can be at the right place at the right time to capture key moments for your business.

However, aside from special occasions, it is good to remain flexible, rather than scheduling content. With such an instantaneous platform, it is better to be reactive, responding to user’s interests and the changing industry, as this helps to keep content real and relevant.

        2. Define your Brand on Snapchat

Include elements of your brand in your snaps to make sure that it sticks in people’s minds. Use your logo and your business’s signature colours in photos or overlays.

        3. Keep it Real

Snapchat is not intended for sharing highly edited photographs and videos that users have put a lot of time into producing, it is more about capturing the moment. Use the app to show people the real side of your business.

Though it might sound mundane to post content about the day-to-day running of your dealership, this will give customers an insight into your values and how you operate. Behind-the-scenes content should help increase trust in your business, which is good for sales.

        4. Post Sneak Previews

Snapchat is a fantastic way to generate interest in your business. With new vehicles in particular, you could create a chain of teaser trailer videos, which last just a few seconds, showing specific parts of the car. Viewers may be curious and want to visit your dealership to see your stock in more detail.

        5. Add a Personal Touch

Snapchat is a creative platform, with an exciting range of features, like filters and drawing tools to help you customise your content. This provides you with an excellent opportunity to show users the personal side of your business.

The more friendly and enthusiastic you appear, the more likely it is that people will want to visit your dealership.

        6. Reward Followers with Offers

Providing offers is one of the best ways to gain customer loyalty and Snapchat is a great way to spread awareness of your promotions. You could do this by uploading snaps of particular cars with the promotion deal on a text overlay to your story.

        7. Be Consistent

Make sure that your brand voice is consistent on Snapchat, and that you are not posting anything that contradicts your company values. You may want to identify a few guidelines for you and your staff to follow whilst Snapchatting.

        8. Give Your Followers Transparency

Snapchat is ideal for creating short videos and you can use this to show customers your stock. With a maximum of 10 seconds per video, you do not have much time to include a great amount of detail, so you need to convey the most important aspects of vehicles.

These types of videos provide transparency, as they are honest and raw and this will help build trust amongst customers, making them more likely to make a purchase with you.

        9. Create Elusive Content

Provide your followers with exclusive content that they would not get from your other social pages. People may sign up to follow several of your different pages to see exclusive posts, meaning that they will see more and more of your brand whilst using social media sites.

        10. Provide Calls-to-Action

Conclude your Snapchat stories with a strong call-to-action such as an invitation to view your showroom or take a test drive. You may also want to cross-promote your content on other platforms by requesting that users follow your business on other social media sites.

For more information on how Click Dealer can help your business with Snapchat or  with other social media marketing, get in touch today via marketing@clickdealer.co.uk, 01782 478 220 or drop us a line on our contact page!