5 Star Reputation – Digital Experts for Independent Dealers

Top Tips for Creating a Stock Advert for the Google Search Network

Without the use of images and colour, it can be difficult for dealers to stand out when promoting stock on the Google Search Network, but it provides numerous benefits that the Display Network cannot.

Advertising on the Search Network is arguably more effective because it targets active searchers who are looking to buy, which means that there is a greater chance of conversion.
However, this is only the case for adverts that are created well. At Click Dealer, we have had a lot of success with the stock adverts we have created for our dealers, so we thought that we’d share a few of the key things to keep in mind.

Keep it Short and Sweet

Google will typically display up to 60 characters of a title tag and up to 300 characters of a meta description. These limitations mean that you will need to choose your words carefully. Be concise, writing a brief summary of the products or information users can expect to find on the landing page.

Stay Relevant

This is where your keyword research comes in to play because you will need to try to make the words and phrases in your ads match users’ search queries. Matching words will appear in bold in your ad and this leads to higher click-through rates. For stock ads, you will want to include keywords like: “used cars for sale.”

It is also important that when users do click through to your site, they get what they came for, so the landing page that your ad directs users to must relate to your ad copy. For example, users should not be sent to a paint protection page if your ad copy was about used Ford cars, so just be careful with setting this up, as if people do not land on the page they expected to, there is a high chance that they will leave.

Persuade Searchers to Choose You

Even when your stock advert appears on the first page of Google’s search results, you will still be in competition with at least 10 other web pages, so you need to stand out. When you are determining what content should be included, try to mention the benefits of choosing your dealership. What makes you special?

Don’t Forget to Include a Call-to-Action

Adding a call-to-action is a necessity for any advert and PPC ads are no exception! Using a command could give users an extra push to take action, whether it be “Browse our range of used cars here,” or “Find the Ford for you now,” or “Get in touch today.”
For more information on Click Dealer’s specialist automotive PPC marketing packages, get in touch via marketing@clickdealer.co.uk , 01782 478220 or through our contact page.



REQUEST A CALL BACK.

Would you like to speak to one of our advisers over the phone? Just submit your details and we’ll be in touch shortly. You can also email us if you would prefer.

Contact PersonMessage Us on WhatsApp

Get in Touch

I would like to discuss: