What brought you to Click Dealer?

When I worked at Audi Volkswagen previously, we used to run a system called Kerridge which a lot of franchise dealers use and I was looking for the same sort of system but a bit watered down, so it would work for an independent and that’s why I’m with Click.

Since then we’ve been in business for 10 years and used Click the whole time. To be fair Click has soared and obviously with there being new DMS innovations, new website features and stuff like that, it’s become even more usable than it was when we started working together.

How has Click Dealer helped to streamline your costs?

KPI’s are a big thing for me, it just helps to keep your business nice and tight. If you look at reconditioning costs per unit, spend on marketing and spend on Autotrader costs, which have gone up massively, there are loads and loads of tools through Click to help the business save money.

You know you’re managing your business properly if you’re staying on top of your KPI’s. If my margin isn’t big enough then I need to know my reconditioning cost per unit and I can go into Click and tell you straight away. It’s a great tool!

So the Devil’s in the detail?

I can go in and tell you exactly what costs we’ve spent per car, I could go into Click, look at the parts cost and it’s just that area that I think it helps. But also when you put a car into stock it’s dead easy, all the details are there, you fire it over and it’s fed into Autotrader on a feed. It’s just dead easy usability.

Would you say that working with Click saves you a lot of time then?

It does, without a doubt otherwise you’re using a book and you’d write everything manually. I do my invoices electronically through Click and it saves a lot of time.

You can run a VAT return so that’s saving on an accountant too, you don’t have to involve an accountant with your VAT return you just press a button and it does it for you!