June 2026

Click Dealer Wins Automotive Campaign of the Year 2026

We’re delighted to announce that Click Dealer has won Automotive Campaign of the Year at the UK Content Awards 2026.

The award recognises the outstanding work of our Digital Marketing team and celebrates the results achieved through a campaign delivered in partnership with .Prestige & Performance Cars Wakefield

After being shortlisted earlier this year, taking home the award is a fantastic achievement for the team and a proud moment for everyone involved.

A Recognition of Marketing Excellence

The UK Content Awards celebrate the very best in content marketing, SEO, digital strategy, and audience engagement across a wide range of industries.

Winning Automotive Campaign of the Year places Click Dealer alongside some of the UK’s leading marketing agencies and brands, highlighting the quality, creativity, and measurable impact of the work delivered by our Digital Marketing team.

For us, this award represents more than a successful campaign. It reflects our commitment to helping dealerships achieve meaningful business growth through tailored digital marketing strategies built around their goals.

Celebrating the Team Behind the Award

Behind every successful campaign is a team of talented individuals who are passionate about delivering results.

From strategy and content creation to ongoing optimisation and performance analysis, our Digital Marketing team works closely with dealerships to develop campaigns that support long-term success.

Commenting on the award win, Head of Digital Marketing, Laurren Wood-Bennett, said:

"This is a huge moment for our Digital Marketing team and one we're incredibly proud of. Being named Automotive Campaign of the Year at the UK Content Awards shows that the work we're doing for our clients isn't just effective - it's industry-leading. A special mention to Chloe and Caitlin, who did a fantastic job on the Prestige & Performance campaign. This is exactly the kind of work we strive to deliver for every client at Click Dealer."

For those who worked directly on the campaign, hearing Click Dealer announced as the winner made all the hard work feel worthwhile.

Caitlin said:

"Sitting at the awards ceremony, I was honestly shaking with nerves and excitement when they got to our category. When they announced us as the winner, I genuinely couldn't believe it. All the hard work we'd put into the campaign suddenly felt worth it. Seeing the results we achieved for the dealer was already rewarding, but winning the award made it even more special. It's one of those moments I'll never forget and definitely one of the proudest moments of my career so far."

The Power of Partnership

A key factor behind the campaign’s success was the strong relationship built between our team and Prestige & Performance Cars Wakefield.

From the outset, the focus was on understanding the dealership’s goals, supporting its growth ambitions, and working together to create a strategy that would help establish the business in a competitive market.

Reflecting on the award win, Chloe said:

"To know that this dealership only opened in 2024 and we're already winning awards just goes to show how important having the right marketing strategy is. Caitlin and I have put so much hard work into this, from strategy meetings and visiting the dealership to seeing firsthand the passion the team has for what they do. We've built a real partnership rather than just a client relationship, and we're so proud of everything we've achieved."

The campaign’s success demonstrates what can be achieved when dealerships and marketing specialists work together towards a shared goal. By combining the dealership’s vision with a tailored digital strategy, the partnership delivered results that have now been recognised at a national level.

From Finalist to Winner

Earlier this year, we were proud to be named a finalist in the Automotive Campaign of the Year category.

To progress from finalist to winner is a significant achievement and reflects the strength of the campaign, the partnership behind it, and the results that were delivered.

We’re especially grateful to Prestige & Performance Cars Wakefield for placing their trust in our team. Strong partnerships are at the heart of every successful marketing campaign, and this award is a reflection of what can be achieved when businesses work together towards a shared goal.

Read more about the campaign that caught the judges’ eye by clicking here.

Earlier this year, we were proud to be named a finalist in the Automotive Campaign of the Year category.

To progress from finalist to winner is a significant achievement and reflects the strength of the campaign, the partnership behind it, and the results that were delivered.

We’re especially grateful to Prestige & Performance Cars Wakefield for placing their trust in our team. Strong partnerships are at the heart of every successful marketing campaign, and this award is a reflection of what can be achieved when businesses work together towards a shared goal.

Read more about the campaign that caught the judges’ eye by clicking here.

What This Means for Our Dealer Partners

While we’re honoured to receive this recognition, the real value of the award lies in what it represents for the dealerships we work with.

Dealers need marketing strategies that deliver measurable results, increase visibility, and support long-term growth. This award demonstrates the standard of work our team delivers and reinforces our commitment to helping dealerships succeed in an increasingly competitive digital landscape.

Whether it’s search engine optimisation, content marketing, paid advertising, or social media management, our focus remains on creating strategies that generate meaningful outcomes for our clients.

Looking Ahead

Winning Automotive Campaign of the Year is an incredible milestone, but it’s not the finish line.

As the automotive industry continues to evolve, we’ll continue investing in innovative digital marketing strategies, refining our approach, and helping dealerships maximise every opportunity to grow online.

We’re proud of what our team has achieved and excited about what’s still to come.

Looking for an Award-Winning Automotive Marketing Team?

If you’d like to increase your dealership’s visibility, generate more enquiries, and strengthen your online presence, our Digital Marketing specialists are here to help.

Get in touch today to discover how a tailored digital marketing strategy can support your dealership’s growth.

Get in touch to speak to one of our experts →

Car Dealership Finance Software: Boost Online Sales

How Car Dealer Finance Software Increases Vehicle Sales Online

The way consumers buy cars has changed dramatically in recent years. Today’s buyers expect to research vehicles, compare finance options, and even begin their application process online before speaking to a dealership. As a result, having the right car dealer finance software in place is no longer a ‘nice to have’, it’s essential for increasing vehicle sales online.

By giving customers instant access to personalised finance options, dealerships can create a smoother buying journey, generate higher quality leads, and convert more website visitors into buyers.

Customers Want to Shop by Monthly Payment

For many consumers, affordability is just as important as the vehicle itself. Rather than focusing solely on the vehicle price, buyers often want to know how much a car will cost per month before making an enquiry.

Car dealer finance software allows dealerships to display finance options directly alongside vehicle listings, helping customers understand their options immediately. This removes uncertainty and encourages buyers to take the next step, rather than leaving the website to research finance elsewhere.

Reduce Friction in the Buying Journey

A complicated buying process can quickly drive potential customers away. Modern car dealer finance software simplifies the journey by allowing customers to explore finance options in just a few clicks.

When seamlessly integrated into your automotive website design, tools such as finance calculators provide personalised, vehicle-specific quotes based on live stock and current pricing. Customers can check their eligibility through a soft search, without impacting their credit score, giving them greater confidence to continue their purchase journey.

By removing barriers and making information more accessible, dealerships can keep customers engaged for longer and increase the likelihood of conversion.

Generate Higher-Quality Finance Leads

Not every website enquiry turns into a sale. One of the biggest advantages of car dealer finance software is its ability to generate more qualified leads.

Rather than receiving enquiries from customers who may not be eligible for finance, dealerships can use pre-qualification technology to identify buyers who are genuinely ready to move forward. This helps sales teams focus their efforts on high-intent prospects instead of spending valuable time chasing unqualified leads.

The result is a more efficient sales process and a greater opportunity to increase vehicle sales.

Capture Leads 24/7

Unlike a showroom, your website never closes.

Car dealer finance software enables dealerships to generate finance applications and enquiries around the clock. Customers can browse vehicles, calculate monthly payments, and submit applications whenever it suits them.

This is particularly important as many buyers conduct their vehicle research outside of traditional business hours. Embracing an automated system for lead generation for car sales means dealerships can continue generating leads even while the sales team is offline.

Improve the Mobile Experience

With a significant proportion of finance applications now starting on mobile devices, dealerships must ensure their finance journey is fully optimised for smartphones and tablets.

Modern finance software is designed with a mobile-first approach, allowing customers to access personalised quotes and complete applications seamlessly across all devices. A smooth mobile experience helps reduce abandonment rates and keeps potential buyers moving through the sales funnel.

Build Trust Through Personalised Finance Options

Consumers expect transparency when making major purchases. Generic finance examples can create confusion and lead to disappointment later in the process.

Advanced car dealer finance software uses pre-eligibility technology to provide personalised finance estimates based on individual circumstances. This helps customers understand what finance options may be available to them before submitting a full application.

Providing accurate, tailored information builds trust and creates a better customer experience from the very first interaction.

Driving More Online Vehicle Sales

As vehicle buying habits continue to evolve, dealerships need tools that support a modern, digital first customer journey. Car dealer finance software helps bridge the gap between browsing and buying by providing instant finance options, improving lead quality, and creating a seamless online experience.

For dealerships looking to increase online vehicle sales, finance software is no longer just a useful addition to a website, it’s a powerful sales tool that helps turn website visitors into finance ready buyers.

Ready to Transform Your Online Showroom?

Click Dealer’s integrated finance tools take the friction out of the buying journey, providing your customers with transparent, mobile first finance options while capturing high quality leads for your sales team 24/7.

Book a free consultation or demo today.

Car Dealership Finance Software

Evolution Funding Group becomes Centeca as platform strategy accelerates

Click Dealer is part of Evolution Funding Group, which is becoming Centeca, a new Group identity that reflects the organisation’s expansion beyond its finance roots into a broader automotive commerce and fintech platform spanning digital retail, compliance, software and data.

Importantly, Click Dealer will continue to operate under its existing brand, with no changes to its products, services, team or customer relationships.

The rebrand marks over 20 years of growth, during which the Group has strengthened its proposition through investment in technology, platform development and acquisitions, including Evolution Funding, Motion Finance, Creditas and Automotive Compliance.

The new identity has been introduced to better represent the scale, breadth and future direction of the Group. While the Group name will change to Centeca, its specialist brands will continue to operate under their existing identities.

As the Group has evolved, it has brought together specialist businesses spanning multiple areas of automotive commerce. Today, Centeca brings these together within a connected environment with a clear roadmap towards a unified platform. This is strengthened by unique insight generated from millions of customer interactions, finance transactions and retailer engagements across the automotive ecosystem.

Lee Streets, chief executive officer at Centeca, said:

“This is more than a change of name. It marks an important milestone for the business and recognises how far we have come.
“We have built a strong group of specialist brands, invested heavily in technology and data, and created foundations that position us for continued growth. Centeca gives us a Group identity that better captures who we are today and where we are heading.”

Duncan Josey, chief strategy officer at Centeca, added:

“For many years, automotive retail has been built around disconnected systems and fragmented processes. Finance, retail technology and compliance have operated independently of one another, creating complexity for retailers and friction for consumers.
“As the market continues to evolve, those boundaries are becoming increasingly blurred. The name Evolution Funding Group has served us incredibly well, but it no longer reflects the breadth of our proposition.
“Centeca better represents our role within the wider automotive ecosystem and the unique combination of technology, data and specialist expertise we are bringing together through our platform strategy.”

Today, the Group facilitates over £6.5 billion in annual finance advances, supports more than 5,500 transacting retailers, powers four OEM finance journeys, integrates with over 35 whole-of-market lenders and maintains over 20 integration partnerships across the automotive sector.

For Click Dealer customers and partners, nothing changes. Click Dealer remains part of the Group and will continue operating under its existing brand while benefiting from the wider technology, data and platform capabilities being developed across Centeca.

To learn more about Centeca, visit www.centeca.com.

Centeca Evolution Funding Group