Online Review & Reputation Management
Online customer reviews are essentially the millennial word of mouth which means when consumers search for a product or service online, they instinctively go directly to the company with the best reputation, based on their ratings and customer comments.
These days such reviews tend to be scattered across the internet on various platforms and websites, meaning a company’s brand authority and reputation is significantly diluted. The new Click Reputation tool from Click Dealer has the functionality to collate, display and monitor up to 88 UK review websites, giving dealers complete control of their online reputation.
PROTECTS Dealers Against Negative Online Reviews
Click Dealer’s new bolt on feature to its core product offering is set to revolutionise customer intelligence in the automotive industry and has the functionality to protect dealerships from negative reviews by notifying them as soon as they are published. This then gives dealers the opportunity to reply to negative comments and try to sort out any issues as they arise.
DISPLAYS Reviews on Dealer’s Websites
The new tool also helps to build dealership reputation quickly and easily using proven business processes, as well as promoting a positive brand image with genuine reviews from satisfied customers displayed prominently on dealer’s websites. Click Reputation pulls five star reviews about a dealership from across the internet and displays them on their website review page for all users to see how great their service is!
PROMPTS Customers to Review Dealerships
Without a strong set of online customer reviews dealers risk losing customers directly to their competitors who have built a strong reputation off the back of positive customer feedback and are therefore much more likely to benefit from increased click through to their website. Click Reputation is setup to prompt customers via email or SMS message to review a dealership online at set intervals such as directly after a sale, thus removing the time and effort required for dealers to chase their customers for reviews.
MONITORS 88 UK Review Websites
Click Dealer has developed its latest core add on to include live monitoring of up to 88 UK review websites including: Google, Facebook, AutoTrader, Yell and many other popular review platforms. Dealers are notified via email as soon as a new review of their business appears online, this way they don’t have to scour the internet searching for feedback on their company and save themselves a lot of time.
AUTOMATES Social Broadcasts of 5* Reviews
The depth of innovation involved in Click Dealer’s latest optional bolt on also means that ‘Social Broadcasts’ of five star online reviews can be posted to Facebook, Twitter, LinkedIn, Pinterest and Google+ automatically, making promotion of positive reviews easy and saving busy dealers time by doing the hard work for them.
PROMOTES Positive Feedback Through Copying Reviews
Click Reputation is setup to automatically redirect customers to copy their positive reviews from a dealer’s website onto Facebook, Google, AutoTrader or any other relevant industry specific platform.
Whenever a 5* review is submitted on a dealer’s company website, Click Reputation automatically emails the customer to ask them to copy and paste the positive comments onto another review website of a dealer’s choice. This then further increases the amount of times the feedback is seen online and spreads positive brand awareness, helping to drive more leads and higher profits.
PROVIDES Google+ Certified Partnership Status
After upgrading to Click Reputation dealers would be certified partners of Google +, meaning that their all-important star rating is displayed prominently in Google search on the right hand side of the page, further enhancing their reputation and building trust online.
The dealership’s review page will be automatically indexed in Google Search and be approved for review snippets this means that a dealer’s customer comments and ratings will appear in their company/brand knowledge graph, again resulting in improved reputation and giving customers the perception of reliability.
COMPLIES With Competitions & Markets Authority Regulations
The collection, moderation and publishing processes used by Click Reputation comply with the most stringent recommendations by the Competition and Markets Authority in the UK and with the CMA guidance on review websites. So dealers can be safe in the knowledge that they are fully compliant when using their new platform.
With good reputations difficult to build up, Click Dealer’s innovative reputation management tool offers an integral service to its dealership network. Gathering positive reviews, notifying dealers of negative sentiments and offering simple social broadcasts, this new bolt on to the company’s core product set is sure to keep dealers ahead of the competition.