5 Star Reputation – Digital Experts for Independent Dealers

Digital Dealerships Poised to Capitalise on Early ClickEngage™ Success!

In this fast-changing digital age, it’s more important than ever to keep up with the competition, failure to capitalise on this could have consequences. Take Toys ‘R’ Us, Maplin, Blockbuster, Woolworths, BHS, the list goes on and on!

But what do any of those huge retailers have to do with used vehicle dealerships I hear you ask? Well, all of these massive household names were guilty of complacency and they did not capitalise on evolving their businesses to keep up with consumer desires, wants and needs and more tellingly than that, none of them ever became masters of e-commerce.

Consumers Are Ready To Buy Used Vehicles Online

But through superior integration and award-winning innovative technology, automotive software suppliers such as Click Dealer are working with forward-thinking dealerships to sell used vehicles online through products such as ClickEngage™, and these pioneer dealerships are the ones who are already beginning to reap the benefits of having an open mind and taking a calculated risk.

Because guess what? Consumers are more than ready to buy online, from necessities to high value luxury items. This now extends to used vehicles if expectations are met. The easier and more accessible dealers can make the buying process, the bigger the opportunity.

This starts with being open when consumers are looking to buy, which is 24/7. Responding to enquiries quickly and efficiently, as well as providing consumers with the level of transparency and trust that they need to commit to their decision.

ClickEngage™ The Story So Far

ClickEngage capitalise

Since the launch of ClickEngage™, 34.6% of all enquiries received through the pioneering new platform have been processed outside of business hours, when the vast majority of dealerships are closed for business. This is where Amazon and the other e-commerce masters are at a tremendous advantage, they don’t close-up shop, EVER!

And the forward-thinking dealership visionaries who have signed up to ClickEngage™ so far, are already selling vehicles when their competition are closed, it might be a different industry but the results are the same as we’ve seen across the wider retailing world. Stay open for business 24/7 and you’ll give consumers the opportunity to do things when it suits them, which is what they’re used to nowadays, not the prehistoric time constraints of 9-5 high street retailing.

In fact, dealers on the ClickEngage™ online retailing platform have increased enquiries by 15.4% on average since signing up, this statistic alone shows that consumers enjoy interacting with dealerships online and are more than happy to self-serve through this type of consumer journey. This coupled with the fact that 100% of reservation fees received through ClickEngage™ so far have resulted in a complete sale, proves that consumers clearly mean business when it comes to e-commerce and their automotive needs.

With the money in the metal ever decreasing, many dealers are relying on selling finance packages alongside their vehicles to boost profits and ClickEngage™ encompasses this part of the consumer journey too. A cool 27.3% of all enquiries received to date being finance based deals, shows a seamless, streamlined process and provides consumers with an instant finance decision, with no waiting around necessary.

It’s also worth noting that ClickEngage™ replies to all enquiries on behalf of the dealer via SMS or email and even provides consumers with a summary of their tailored deal, giving dealerships the opportunity to maintain the personal touch even when they’re not actually open.

Trackability is no issue with ClickEngage™ as all leads drop directly into Click Dealer’s DMS product so that dealers can keep a close eye on where their sales are coming from and capitalise on this data. This level of integration coupled with the affordable price structure on offer, makes the award-winning product an attractive proposition for the forward-thinking dealer.

Spencer Kent, Owner of LMC Cars said: “Click Dealer are at the forefront of technology for the independent car dealer, this is underlined by their new product ClickEngage™.

“The platform is a must for any dealer whatever the size! It has enabled us to take reservation payments on vehicles 24 hours a day, which we have done on numerous occasions since launch.”

For more information on Click Dealer’s ClickEngage™ online retailing and lead management platform, get in touch today via marketing@clickdealer.co.uk, 01782 478220 or via our contact page.



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