How SEO can help you sell more cars in 2025

What is SEO?

SEO (Search Engine Optimisation) is a set of techniques that helps your website show up higher in search results on Google, Bing, and other search engines. The better your SEO, the easier it is for people to find you online.

SEO is essential if you want to grow your dealership in 2025, no matter the size of your business. According to Google, 95% of car buyers start their buying journey online. That’s why securing a top spot on search engines is a must this year – and we’re here to help you stay informed and get started.

SEO is a long-term strategy for your dealership, with most results taking around 3-6 months to appear. While it takes time, the benefits are long-lasting – helping your dealership stay ahead of the competition.

Can SEO help me to sell more cars?

In short, SEO can absolutely help your dealership sell more vehicles! The key is understanding how potential car buyers search online. Google, the world’s most popular search engine, shows that most users rarely go past the first page of results. In fact, the top five results capture 75% of all traffic. If your dealership isn’t ranking high, you could be missing out on valuable sales opportunities – while your competitors reap the rewards.

According to Backlinko, the #1 result in Google’s organic search gets clicked by an average of 27.6% of users. Click-through rate (CTR) measures how many people click a link compared to how many see it. Since people often trust the first result they see as the most relevant, ranking higher can significantly boost traffic to your website. By targeting the right keywords, like “Used Fiestas in London,” your dealership can attract serious buyers actively searching for their next car. More visibility means more clicks, more leads, and ultimately, more car sales.

SEO is one of the most powerful ways to grow your dealership in 2025. Let’s explore a few key strategies to optimise your website.

Improving your user’s experience

Making sure your website is easy to use and works well for visitors is essential for improving your online visibility. Search engines pay close attention to factors like how quickly your pages load, whether your site is mobile-friendly, and how easy it is for user to navigate. These small improvements can have a big impact on your search engine rankings and help your dealership get noticed online.

At Click Dealer we build good technical SEO into the websites we create as standard. If you’re with another web provider, talk to them about what technical improvements they could make to help with your SEO.

Creating relevant content

If you want potential car buyers to be able to find your website easily, you need to create content that’s relevant to both search engines and users. Search engines like Google aim to deliver the most helpful results for a search query. That means if your website content matches what users are searching for, you’re more likely to rank higher.

A keyword in SEO is the word or phrase people type into search engines to find information. Using the right keywords helps search engines understand what your page is about and match it to relevant searches.  But it’s not just about ranking – it’s about helping users quickly find the answers they need. If someone searches for “used BMW 1 Series in Manchester”, they expect to land on a page with those exact cars available in that location. If your page is optimized with those keywords naturally in titles, headings, and descriptions, both search engines and potential buyers will see your site as a perfect match.

By focusing on specific and location-based keywords, such as “used BMW 1 Series” or “used BMW 1 Series in Manchester”, you can attract highly targeted buyers – people actively searching for what you sell. The more relevant your content, the better the experience for users, and the higher your chances of ranking well in search results.

Building authority with backlinks

Search engines rank websites based on trust and credibility, and one way to build both is by getting other websites to link to yours. These backlinks act like recommendations, signalling search engines that your site is valuable and reliable. The more high-quality websites that link to you, the better your chances of ranking higher in search results.

To boost your online credibility, start by getting listed on trusted industry websites, automotive directories, and local business listing. When you combine link-building strategies with great content on your website, you’ll attract more visitors – and ultimately, sell more cars.

Sell more vehicles with SEO

SEO is a powerful tool for dealerships – helping you rank higher, increase visibility, and attract more car buyers. The better your SEO, the easier it is for customers to find your website when searching for their next vehicle.

Not sure where to start?  We’re here to help! When your dealership signs up for one of our Whether you’re looking for more leads, increased traffic, or even a social media boost, get in touch today by emailing sales@clickdealer.co.uk or calling us on 01782 478 220.

Want to learn more? Watch our webinar, ‘A Dealer’s Guide to SEO’, where Laurren Wood-Bennett, our Head of Digital Marketing, shares expert insights and actionable tips to help you sell more vehicles online. Don’t miss out! – Click here to watch the webinar on-demand.