Top Tips for Creating Promotion Adverts for the Search Network

At Click Dealer, we create two main types of PPC advert for our dealers: stock adverts and promotion adverts. Stock ads are used to promote your vehicles, whereas promotion ads have a bit more potential.

If people are considering purchasing a car, they may conduct some research online. Seeing promotion adverts for a seasonal sale or money off a certain vehicle might just tempt them, so if you have a promotion on, shout about it!

Make it Clear

Make sure that your special promotion is in the title of your PPC advert and that it is clear what you are offering. At the same time, don’t neglect your keywords – try to include at least one. It is also a good idea to let people know when your offer ends, to give them an extra nudge.

Set the Date

This might seem obvious but sometimes it is easy to overlook the most basic things.
Make sure you set the right end date for your promotion campaign, otherwise you could lose out. If someone clicks on your advert when your sale is over, they are unlikely to go through with a purchase, meaning that you will have wasted money on that click, not to mention, your customer could feel deceived, which could damage your relationship with them.

Match Your Landing Page

You should always check to make sure that the promotions in your advert are featured on your landing page. Your customer doesn’t want to have to hunt for the offer that drew them to your site in the first place, and you don’t want to risk them leaving – that’s a waste of a good click!

Use Promotion Extensions and Ad Customisers

Google recently released an exciting tool for PPC advertisers: promotion extensions. These allow you to add an additional line to your promotion advert to emphasise your offer.
You can also use ad customisers, for example, you could add a countdown to create a sense of urgency in customers.

Promotion extensions and customisers have been proven to increase your click-through rate, so it’s definitely worth that extra bit of effort to implement them.

Record Your Performance

Every time that you run a promotion campaign, you should record your performance. Analysing what worked well and what didn’t work so well could make your future promotion adverts much more effective.

For more information on Click Dealer’s PPC packages and in-house automotive SEM department, get in touch today via marketing@clickdealer.co.uk, 01782 478 220 or drop us a message through our contact page.