Providing the Ultimate Digital Sales Experience

In this day and age, consumer expectations are not as simple as they used to be. The reason? Digitalisation. Technology is everywhere, and most industries have evolved to accommodate this new way of life. The motor industry has been slow to jump on the e-commerce bandwagon, but now that it is on, we should be prepared for that wagon to move quickly.

It is retailers who optimise their digital offering, providing a seamless digital sales experience which meets customers’ rising standards, who are likely to thrive in this new era and ClickEngage™ has been developed to help dealers achieve this.

Stay Open All Day Everyday

Customers now expect to be able to create their deal when it is convenient for them, which will not necessarily be within your dealership’s opening hours. ClickEnage™ allows customers to choose a car, add a part exchange, apply for finance, choose add-on products and reserve their car entirely online, whether your physical dealership is open or closed.

Having the ability to do this 24/7 is a hot selling point with customers, as rather than having to find time to get to and from your dealership, find the perfect car in your showroom and go through finance, part-exchange and add-on product options, they can do it all in a matter of minutes online. When they come to collect their vehicle, you’ll have had time to prepare it, along with the necessary paperwork, so the process will be efficient from start to finish.

Offer Consumer Transparency

A survey conducted by Auto Trader found that only 7% of consumers consider used car dealers to be trustworthy, so transparency is vital. By handing over control of the sale to the customer, you will eradicate their doubts.

ClickEngage™ enables users to stack their own deal. They will be able to see any price changes clearly, they can alter their own finance plan to suit them and they will be able to make decisions about their deal without feeling pressured.

Customise Your Online Retailing Platform

You will want to ensure that such a convenient, efficient and transparent digital sales experience is remembered by consumers and associated with your brand, so that they return in the future and recommend you to others. ClickEngage™ can easily be tailored to incorporate your brand colours and logo.

For more information about ClickEngage™ or to receive a free demo, email marketing@clickdealer.co.uk, call us on 01782 904 715 or alternatively, you can message us via our contact page.