Used Car Market Boasts Strong Sales for September!

A new survey by lead management business specialist enquiryMAX has found UK dealers enjoyed a good September for used car sales, which have increased year on year by 11%.

Decrease in Average Used Car Price

The data also displays that the average used car price has dropped 8% from £22,159 in 2017 to £20,396 for this year, along with the value for part exchange vehicles dropping 7.5% to £9,790.

Capitalising on Leads

Managing Director of enquiryMAX, David Boyce commented: “Dealers are seeing a continued profit opportunity in used cars, which is ideal as the new car sector faltered in September.”

Boyce also stated that it’s important that all parts of a dealership work together to drive leads, the strongest of which are leads generated by customers who have done their research before looking at vehicles. Around 40% of consumers buy on the day of making a sales enquiry and 35% of deals are closed within ten days.

Digital communication methods such as the internet continue to dominate as with an increase of 15% for leads while telephone leads declined 4.3%.

To find out about how Click Dealer can help your dealership make the rest of 2018 successful, get in touch via marketing@clickdealer.co.uk or 01782 454354. Alternatively, you can send us a message through our contact page.