5 SEO Mistakes Your Dealership Should Avoid

If your dealership has an SEO strategy or is in the process of developing one, there are a number of pitfalls to be aware of.

Being a good search engine marketer is not just about knowing what SEO tactics you should be using, but also being aware of the things you must avoid. Listed here are some of the most common SEO mistakes made which can harm the effectiveness of your campaign.

1.    Duplicate or Low-Quality Content

Content is such a vital part of an SEO strategy, but if you don’t get it right, it can be almost as bad as not having it at all.

If you are duplicating content internally across your site or externally from other sites, search engines are likely to disregard it and you’ll risk losing out on the authority you would have gained from the content in the first place.

Not only do you need to make sure that your website content is unique, but it must also be high quality. This means that it should be relevant, grammatically correct and optimised with keywords.

2.    Keyword Overload

While we heavily stress the importance of having a keyword strategy, there is such a thing as using too many keywords. Search engines have updated and refined their algorithms over time and have now cracked down on a tactic known as keyword stuffing.

This is exactly what it sounds like, injecting keywords throughout your site with the sole purpose of ranking higher in search engine results. This hinders readability and worsens user experience, which will not sit well with search engines. Most experts agree that there is no perfect keyword density, but that terms should be evenly distributed in a natural manner.

3.    Lack of Updates

There is a method of incorporating plenty of keywords in a natural way on your site which also offers a number of other SEO benefits. I am talking, of course, about blogs. Click Dealer has just released its new blog feature for websites, specifically designed to help car dealers improve their SEO.

When determining the ranking of web pages, search engines tend to give precedence to those which have been recently updated because they are likely to contain more relevant and accurate content. Blogs allow you to offer a regular stream of new, unique, keyword-rich content.

4.    Dodgy Backlinks

A big mistake that marketers make when attempting to optimise a website is neglecting to do a backlink clean-up first. Search engines weren’t previously as strict as they are today, in fact, in the past you would be able to acquire links from external sites to your own without having to worry whether or not the source itself was reputable and relevant.

This is no longer the case, and any bad links you have gained, whether you know about them or not, will tarnish your reputation and prevent your site from building authority. You must find and either eradicate or disavow any ‘dodgy’ backlinks and refrain from engaging in bad link-building practices which will lead to low-quality referrals in the future.

5.    Not Keeping Track

There is no point in dedicating a tonne of resources to create an excellent SEO strategy if you can’t see whether or not it is working. You need to clearly identify your KPIs, which may include

  • Increasing the volume of organic traffic to your site
  • Increasing the volume of traffic from specific geographic locations
  • Increasing search engine ranking for certain terms

Your journey to achieving these goals can be tracked through platforms like Google Analytics and we recommend conducting a monthly analysis to ensure you are heading in the right direction, and so you are able to spot areas for improvement.

For more advice about automotive SEO, get in touch with Click Dealer and speak to one of our experts. Email [email protected], call 01782 478220 or send us a message via our contact page!

Click Dealer Ltd Named High Growth Business of the Year for West Midlands!

Click Dealer Ltd, has been crowned one of the winners in the national High Growth Business of the Year heats of the Chamber Business Awards 2018.

Now in their 15th year, the awards are a highlight of the business calendar, recognising the key role that local businesses play in driving the UK economy.

As High Growth Business of the Year Award winners, Click Dealer Ltd, will now go forward to represent the West Midlands in the national finals, which take place in London in November.

Winner LogoClick Dealer’s Managing Director, Gerry Moxham, said: “We’re absolutely thrilled and honoured to have been named High Growth Business of the Year 2018 for the West Midlands region.

“This family business began in my front room and we never dreamt that we’d go on to have almost 100 employees and ever expanding office facilities in Stoke-on-Trent.

“The award is testament to the support we’ve received over the years from our 1300 plus dealership performance partners and the incredibly hard work of our Clickers, it wouldn’t have been possible without all of them.”

Click Dealer, Managing Director, Gerry Moxham.

The 2018 Chamber Business Awards culminate in a Gala Dinner that takes place on Thursday 29th November 2018 at Tobacco Dock in London.

The awards are proudly supported by Facebook, Bibby Financial Services, DHL Express, Heathrow, London Stock Exchange, Legal & General, RADA in Business, Stagecoach, Qdos and Westfield Health.

Francis Martin, President of the British Chambers of Commerce (BCC) said: “Businesses are the engines of the UK economy – creating opportunities and prosperity in our towns, cities and counties. Even in these turbulent times, they continue to show their adaptability, resilience and strength.

“Every year our judges are impressed by the calibre of entries, and this year was no different. All our finalists should be proud to reach this stage given the stiff competition among our diverse and enterprising pool of applicants.

“The Chamber Business Awards are the perfect opportunity for us to celebrate our business communities’ achievements, to take stock of the great performances of UK businesses over the past year, and to encourage and inspire others to follow in their footsteps.”

The full list of categories this year:

  • Small Business of the Year 

  • Export Business of the Year 

  • Best Use of Technology Award 

  • Employer of the Year 

  • Workplace Wellbeing Award 

  • Customer Commitment Award 

  • Digital Communications Campaign of the Year 

  • Education and Business Partnership 

  • High Growth Business of the Year 


    For more information about how Click Dealer can help your dealership to improve its performance, get in touch today via [email protected], 01782 478220 or via our contact page.