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SEM for Car Dealers: Why You Should be Using Long-Tail Keywords
- September 17, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
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If you have looked into creating an SEO or PPC campaign for your dealership, you will know how crucial keywords are. But there are different types of keyword and some can be more beneficial to car dealers than others. Long-tail keywords are those which are very specific to your product or service, whereas short-tail keywords
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Do You Know Where Your Dealership’s Leads are Coming From?
- September 3, 2018
- Posted by: Kari Jones
- Category: Products, Tips For Dealers
Have you ever wondered whether all the time and money you dedicate to generating leads for your car dealership is actually paying off? You may be investing in SEO, advertising, social media marketing and various other tactics to bring in leads, which is great, but to be sure that it is worth the cost and
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How Car Buyers Use Search Engines
- August 6, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you want to know whether or not SEO will work for your dealership, you must first understand how your target audience interacts with search engines. The purpose of search engines is to help users find what they are looking for within the billions of web pages that are available. They use complex algorithms to
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Why SEO is a Necessity for Independent Car Dealerships
- July 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
It is a common misconception that SEO is only for the big fish, but actually, engaging in SEO tactics can be just as beneficial, if not more so, for small, local businesses. The main reason why SEO is so important for small businesses is that it boosts visibility, which helps people find you who might
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Five Link Building Tactics Car Dealers Should Steer Clear Of
- July 16, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Links are one of the biggest search engine ranking factors, and if you want to start bumping up your car dealer website’s position in Google, you need to be creating them! While link building is highly effective, if you don’t do it right, you could do more damage than good, so here are five things
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Top Three Organic Lead Generation Techniques for Car Dealers
- June 13, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Advertising is expensive. We all know it, and there is nothing we can do to change it. But it is a necessary evil, right? How else are you supposed to gain customers? The answer to that question is organic lead generation. Organic lead generation is about getting customers to come to you, rather than actively
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How to Create a Successful Leads Strategy
- May 21, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Without an effective strategy for generating, managing and converting leads, your dealership could be missing out on a lot of business…
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Why Your Dealership Needs Search Engine Optimisation!
- April 19, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Search Engine Optimisation (SEO) is all about helping your website achieve a higher rank in search results pages, increasing the likelihood of consumers clicking through to your website. This will result in more leads and ultimately more sales, and it is a highly effective form of marketing. Below, are the main reasons why your dealership NEEDS SEO!..
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How to Create a Website Structure Which Embraces SEO
- March 22, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
At Click Dealer, our SEO experts and web developers have worked together to design a platform that ticks as many boxes as possible for search engines, so that each website that we create for our dealers is optimised and has a strong chance of ranking highly in search results. We recommend devising a strategy for your sitemaps, URL structure and source code before building a website…
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Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…