5 Star Reputation – Digital Experts for Independent Dealers

How to boost your sales figures with Google advertising

Google has stepped up its advertising game by providing more tools to help the automotive industry connect with potential customers online.

If you’ve never done any Google advertising before then it can be a daunting task to start delving into the various features, it offers. Why is it worth your time? Because you will see real rewards by increasing your sales numbers and profits.

Here is a straightforward three-step process to help you get started:

1. Building your account

So you’ve set up a Google Ads account, but now what? You want to identify keywords that consumers are actively searching for. ‘Used cars for sale in Stoke-on-Trent’ is a search term you definitely want to be ranking high up on Google for if you’re a dealership in Stoke-on-Trent. But you can also remove negative keywords which will help you keep costs down. If you’re a dealership who only sells cars, then you can make ‘vans’ or ‘trucks’ negative keywords so you don’t appear in searches containing that keyword.

Before you take the plunge and make your adverts live, get your Google Conversion Tracking set up. This way if someone fills out a form on your website via paid activity you can not only determine how much your cost per sale is, but also discover which keywords are the best to target.

2. Optimisation

One thing you can do is add an audience tag to your website, this way anyone who visited your site but didn’t fill out a form can be retargeted with an offer or reminder. As well as focusing your keywords as we’ve touched on already, you can also look at what times of day you’re getting the most traffic from your ads after you’ve been running them a week or more and determine when the best times are. Between 12am and 8am you might choose to not run your adverts at all. But if you have a large amount of traffic on a Wednesday for example, you could increase your bid.

3. Taking It Up A Gear

Now once you’re feeling more confident and a real Google pro, you can try leveraging your data by showing them ads that are relevant to that individual person. By uploading your inventory data, which will involve a feed on the back end with your latest pricing information, plus a bit of coding in the text on your ads and Google will automatically pull through relevant information for what that person is looking for. Improving your click-through rate and reducing cost per lead.

Google now allows you to create ads which display images similar to a Facebook gallery. All you’ll need to do is keep your Google My Business up to date and linked to Google ads. This is a free feature but Google is putting more emphasis onto these listings and encouraging people to click them.

You can also increase the number of customer reviews you get by adding a QR code to your handover process. After you take a photo of the customer and their new car, get them to scan a QR code that will take them directly to your Google review page. This way they don’t forget later and they do it there and then.

If you need any support with Google Advertising or want to know what similar products Click Dealer offer, then please get in touch with us on 01782 478 220 or by email using marketing@clickdealer.co.uk


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