Cazoo Model Challenges Traditional Dealers
- December 6, 2019
- Posted by: John Swift
- Category: Automotive Industry
Used car retailers working the traditional model of having a forecourt, website and using digital sales platforms face a new challenge from the man behind the Zoopla property portal with the launch of a fully online and end-to-end service which he says will `Amazon’ the trade by transforming customer service and expectations in the sector.
Cazoo allows buyers to choose their car online, the price is fixed so there is no haggling and the customer gets a part-ex value and can arrange finance through HP or a PCP if needed. All the vehicles have a 150-point condition check, come with full-service history and a 90-day free warranty. Similar services are already provided by other sellers but Cazoo also delivers it to their address within 72 hours and gives a seven day, no questions asked money-back guarantee if the customer does not like the car.
Alex Chesterman, the online entrepreneur, is being backed by more than £100 million of funding making his latest venture one of the best-financed operations yet in the business. Initially, it has a stock of around 1,700 cars which it owns and prepares at a Midlands site.
Process of Buying a Used Car Is Outdated and Not Fit For Purpose
Describing it as `Amazon-ing’ the eight million-a-year used car market, he said:
“The process of buying a used car is outdated and not fit for purpose for today’s consumer. Cazoo is reimagining used car buying to make it simple and convenient whilst adding transparency and quality to an industry which suffers from a lack of consumer trust. We take away the need to travel, to haggle, to spend countless hours at a dealership and to risk any buyer’s remorse. With Cazoo, you can purchase or finance a used car entirely online, have it delivered to your door in as little as 72 hours and have 7 days to make sure it fits your lifestyle. And if you don’t love your Cazoo car, we’ll come and collect it for free.
“Cazoo is set to transform how eight million used cars are bought each year by putting the entire process online and offering home delivery, much like buying any other product today. It has launched with over 1,500 cars in stock, ranging from family SUVs to sporty hatches, including a wide range of electric vehicles. Cazoo owns all its cars and thoroughly reconditions each one to the highest standard at its 55-acre facility in the Midlands before offering them for sale.
“With no forecourts or salespeople, Cazoo passes the savings on to its customers, effectively ‘Amazon-ing’ the used car market.”