Click Dealer celebrated a double success for two of its dealers at last month’s AutoTrader Click awards.
Bolton based, Crompton Way Motors, won the prestigious Digital Retailer of the Year Award and Ashbrow Garage of Huddersfield were highly commended in the Data Driven Retailer of the Year and Best Digital Customer Experience categories respectively.
Following an initial review process for the Digital Retailer of the Year award where 10,000 consumers gave 40,000 reviews, Crompton Way Motors fell into the 9-10 bracket which meant that their site was then analysed in more depth by an expert panel.
There were 100 automotive sites involved in the latter stages of the process with 50 franchises, 20 OEMs, 20 independents and 10 car supermarkets all being whittled down to one winner for each type of dealership.
The Digital Retailer of the Year award typifies digital excellence in the automotive industry and trust, transparency and a seamless user experience were all high on the agenda of judging criteria for AutoTrader’s industry experts.
Throughout the judging process dealers were rewarded for keeping things simple, staying aware of their entire audience and refraining from using too much industry jargon. The websites were also reviewed across PC, tablets and all online platforms.
Paul Richards, owner of Crompton Way Motors was thrilled with Click Dealer’s contribution to their award win: “In terms of our website Click Dealer played a big part in us winning the award. If you look at the information, usability and speed, it is all Click Dealer related as obviously, the website was a large part of the judging.
“People voted for us for our navigation because it’s just so easy.”
Meanwhile, Ashbrow Garage’s appearance in the highly-commended section of the Data Driven Retailer of the Year and Best Digital Customer Experience categories was a brilliant surprise for owner Robert Flowers:” We work really hard and always do our best so it is nice to know that someone recognises us.”
Ashbrow Garage was passed down to Robert from his father and his own son Nathaniel also works at the business, making the recognition extra special for the family run company, situated deep in the heart of Yorkshire.
From left to right: Nathaniel Flowers – Sales Executive, Ashbrow Garage, Robert Flowers – Owner Ashbrow Garage, Jamie Baker – Head of Marketing, Click Dealer.
Operations Manager Carlton Chapman was quick to praise Click Dealer for its part in the company achieving highly commended status for the Data Driven Retailer of the Year award:” Since we have gone with Click Dealer, it has really streamlined everything. From the car coming into stock, the preparation side, putting it online and feeding it to AutoTrader.
“It has given us a lot more power to turn things around quicker and make things a lot more streamlined. Now it is all done automatically through Click and is all web based.
“Storage as well has been a big improvement as we no longer need servers so the technology on site can be minimal. It has really sped up the whole process for us and we can’t thank Click enough.”
Ashbrow Garage was also highly-commended in the Best Digital Customer Experience category in the Click awards and Chapman was determined to credit Click Dealer with playing a part in that success too: “The use of Click has given us a lot of control over adverts and stock management and things like that which has culminated in a few techniques that we have used where we are constantly monitoring our pricing against our competitors on a weekly basis and adjusting them frequently.
“As well as that, our digital image has come a long way since we moved to Click Dealer as we have revamped the website and it is constantly updated through Click.”
Click Dealer would like to extend its congratulations once again to both Crompton Way Motors and Ashbrow Garage for their respective successes in the Click awards and is looking forward to helping them both go from strength to strength in the future!
For more information on how Click Dealer can help your dealership manage its data and website platform get in touch with the automotive retail experts today on marketing@clickdealer.co.uk or 01782 904 715.
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