5 Star Reputation – Digital Experts for Independent Dealers

Click’s Guide to Van Dealer SEO

If you are interested in generating more leads and making more sales, learning about van dealer SEO is a great place to start!

SEO stands for search engine optimisation, which is the process of enhancing your website to make Google, Bing and other search engines give you a better rank on results pages.

A high rank on search engine results pages (SERPs) is crucial because users will rarely go beyond the first page, with around 75% of clicks being on one of the first five results. If you are not appearing on the first page of search results for key terms, you will be missing out on a lot of web traffic and sales opportunities that will instead be falling into the hands of your competitors.

So, how do you get started with van dealer SEO? It’s best to begin with the basics, and once you have a general understanding of SEO tactics, you can delve into the detail. SEO can be split into two categories: on-site and off-site.

On-Site SEO: User Experience

On-site SEO refers to changes that are made directly to your website, from its structure to the content on it. The goal of search engines is to help people find what they are looking for and give them a good experience, and when deciding the ranking order of websites, search engines will look at how relevant a website is and what it offers in terms of user experience.

When assessing user experience, search engines will look at factors such as page load speed, mobile responsiveness and the sitemap. These things all require changes to be made to the website’s code. When you are choosing a website provider, you should ensure that they are familiar with the best van dealer SEO practices and that they use an optimised design.

On-Site SEO: Relevance

For your website to appear in search results for a particularly query, search engines must be able to find a connection between the two. In relation to van dealer SEO, keyword targeting is the process of researching the words and phrases most commonly entered into search engines by van buyers and planting them throughout your website to increase your chances of ranking for them.

Van dealers should be looking to target make and model keywords, such as “used Ford Transit”, and these should be used in title tags, H1 tags and on landing pages. Focusing on location keywords is also highly beneficial for local businesses.

Off-Site SEO

Even if your site is performing well in terms of user experience and relevance, it can still be outranked by a website which is more popular and carries more authority. Domain authority can be built using off-site SEO practices, such as link building.

When a website separate from your own provides a link to your site on one of its pages, this is known as an external link, or backlink. Search engines see backlinks as votes of confidence in your website, and the more you have, the higher your authority will be.

It can be difficult to gain backlinks from reputable sites, you may need to reach out to a lot of automotive business owners and bloggers and offer to write an article for their website or provide some other content that will be valuable to their website visitors.

For more information about how Click Dealer can help with van dealer SEO, get in touch today by emailing marketing@clickdealer.co.uk, 01782 478 220 or via our contact page.


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