- January 17, 2019
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are interested in generating more leads and making more sales, learning about van dealer SEO is a great place to start!
SEO stands for search engine optimisation, which is the process of enhancing your website to make Google, Bing and other search engines give you a better rank on results pages.
A high rank on search engine results pages (SERPs) is crucial because users will rarely go beyond the first page, with around 75% of clicks being on one of the first five results. If you are not appearing on the first page of search results for key terms, you will be missing out on a lot of web traffic and sales opportunities that will instead be falling into the hands of your competitors.
So, how do you get started with van dealer SEO? It’s best to begin with the basics, and once you have a general understanding of SEO tactics, you can delve into the detail. SEO can be split into two categories: on-site and off-site.
On-Site SEO: User Experience
When assessing user experience, search engines will look at factors such as page load speed, mobile responsiveness and the sitemap. These things all require changes to be made to the website’s code. When you are choosing a website provider, you should ensure that they are familiar with the best van dealer SEO practices and that they use an optimised design.
On-Site SEO: Relevance
For your website to appear in search results for a particularly query, search engines must be able to find a connection between the two. In relation to van dealer SEO, keyword targeting is the process of researching the words and phrases most commonly entered into search engines by van buyers and planting them throughout your website to increase your chances of ranking for them.
Van dealers should be looking to target make and model keywords, such as “used Ford Transit”, and these should be used in title tags, H1 tags and on landing pages. Focusing on location keywords is also highly beneficial for local businesses.
When a website separate from your own provides a link to your site on one of its pages, this is known as an external link, or backlink. Search engines see backlinks as votes of confidence in your website, and the more you have, the higher your authority will be.
It can be difficult to gain backlinks from reputable sites, you may need to reach out to a lot of automotive business owners and bloggers and offer to write an article for their website or provide some other content that will be valuable to their website visitors.