Drive leads and sales
When it comes to buying a used car, your used vehicle dealership website can make a big difference in the customer’s decision-making process. A good used car dealership website should not only showcase your inventory, but also provide helpful information and resources for potential buyers.
If your dealership’s website isn’t performing well, you could be missing out on a number of potential customers. A poorly designed or outdated website can make it difficult for customers to find the information they need, navigate the site, or even access it on their mobile devices. This can lead to a high bounce rate and a lack of conversions.
Plus, if the website is not optimised for search engines, it may not appear high in search engine results, meaning that potential customers may never even see your website – working with a company who can make sure your technical SEO is in place can help with your online positioning.
A poor website can also negatively impact your dealership’s reputation and credibility. In today’s digital age, a website is often the first point of contact for potential customers, and it is crucial that it makes a strong, positive impression. Without a well-performing website, dealerships may be missing out on a significant number of potential sales and new buyers.
The features you need on your website
Here are a few key elements that every used car dealership website should include:
Detailed Vehicle Listings
Your website should feature detailed listings for each vehicle in your inventory, including high-quality photos, a full list of features and specifications, and an overview of the vehicle. This will allow potential buyers to get a good idea of what to expect before they even set foot in your showroom. Think about including a 360° video and photos of all aspects of the vehicle, so when buyers are looking online – they can see the full profile of the vehicle to help draw them in.
Call to Actions
It should be easy for buyers to know what to do next – they’ve found the vehicle they like, so make it easy for them to go on to reserve the vehicle or contact you. By having clear and engaging call to action buttons, you’re removing the barrier to them being able to progress with buying the vehicle. Having a tool like ClickEngage, where reservations can be made 24/7, can help you make sales even when your dealership is closed.
Financing Options
Your website should also provide information on financing options, including credit application forms, so that potential buyers can get a head start on the financing process. Having a finance calculator next to each vehicle can help buyers see what their monthly payments could be.
Customer Reviews
Allowing customers to post reviews of their experience with your dealership can be a powerful tool. By providing potential buyers with an honest look at the experience of your previous customers, you can establish trust and credibility. Pull in reviews from different platforms to show in one place on your website – using a tool like ClickReputation can do this automatically, so when someone posts a review on social or Google, it will pull into your website, building trust with potential customers.
Special Offers and Promotions
Including special offers and promotions on your website can help entice potential buyers to come in and check out your stock. Doing promotions on social media
Give Valuations
Customers might be looking at selling their vehicle or using as a part-exchange. By having an option for them to get a valuation from your website can help them with making decisions around how much they can spend on a vehicle if they were to trade their current car in.
About Us Information
Help your buyers know who you are and understand how you operate. Your ‘About Us’ page is a great place to showcase your team, how the process works when a customer buys a vehicle from you, as well as reasons why the customer should buy from you. This page can make your buyer feel comfortable working with you and give them the confidence to get in touch or visit you.
Contact Us Page
Your website should also include a contact us page, where potential buyers can get in touch with you, schedule a test drive, or ask any questions they may have.
By including these key elements, your used car dealership website can help attract potential buyers, establish trust and credibility, and ultimately, drive sales.
Remember, a well-designed, informative, and user-friendly website can be the first step in building a long-lasting relationship with a customer. You website is your 24/7 online showroom, so it should be working hard for your dealership to bring in quality leads and sales.
Enhance your website
Want to make your website work harder for you? Speak to our friendly team who can work with you to build your new website.
