How to Get Started with LinkedIn Marketing For Dealers!

LinkedIn was established as a social media platform for forming business networks, but since then it has become so much more! You may not have considered it as a suitable form of B2C marketing, but this site actually has a lot of potential for your dealership.

With LinkedIn, you can reach a massive audience, and as it was established for professionals, the community is different from other social media platforms. According to LinkedIn, 86 percent of its users will be more likely to stick with a brand that they can relate with, so it is not just a great way of creating brand awareness, but it is also great for establishing brand loyalty.

1. Create a Detailed LinkedIn Company Page

First things first, you will need to create a LinkedIn Company Page and add a cover image and your company logo. When you make your company page, you should try to include as much information as possible so that prospective customers can learn about your dealership. This should include a section about your company history, products, services and values.

2. Get Connected

The more followers your company page gets, the more reach you will have. It is a good idea to start with your employees. Ensure that your employees all have LinkedIn profiles and that their basic information is completed, including their job description. This way, customers can get to know your team better, which will increase their willingness to buy from you. Next, add a “Follow” button to your website and start promoting your LinkedIn company page!

3. Optimise Your Page

SEO should be in your mind whenever you create new web pages and your LinkedIn Company Page is no exception! There are a few key things you can do to optimise this:

• Incorporate keywords relating to your business in your company profile.
• Build backlinks to your company page from your website and your employees’ LinkedIn profiles.
• Create regular content that is relevant to your business and high-quality.

4. Publish and Share High-Quality Content

As LinkedIn is a professional networking site, use it to promote your dealership as an industry expert. As long as your posts are interesting and appealing to your target audience, you could receive a lot of engagement.

You have a brilliant opportunity here to use your expertise to build customer loyalty. If you publish helpful tips or specialist insights into the automotive industry, your followers will see you as a knowledgeable source and be more likely to purchase from you.

5. Create Ad Campaigns

Although LinkedIn is excellent for creating brand awareness, you may be surprised to learn how effective it can be for lead generation. Click Dealer has heard more than one success story from our dealers who use LinkedIn marketing. Targeting, bidding and sponsored content are all advertising tools which the platform offers.

For more information on Social Media Marketing and the various packages on offer from Click Dealer’s in-house automotive SEM agency, get in touch today via marketing@clickdealer.co.uk, 01782 478220 or via our contact  page.