- January 11, 2022
- Posted by: Alison Peters
- Category: Search Engine Marketing, Tips For Dealers
Over the last two years, in particular, digital marketing has become a crucial part of all businesses. Despite physical footfall on forecourts starting to return, the digital world is still ruling, and what used to be a support tool is now a major way of keeping business booming.
Having an up to date website gives potential customers the best first impression when they click on your link, but how can you increase traffic to your website to begin with? Social media and PPC (Pay Per Click) are just two powerful ways you can boost traffic and also boost your business.
According to Statista, in January 2021, 53 Million people in the UK used Facebook. That is 53 Million potential new customers you could be targeting and that’s not taking into account the likes of Twitter or Instagram. Social media is a super powerful tool for any business, especially since COVID-19, which has resulted in more people shopping from the comfort of their own sofa, even for their next used car!
What is Social Media?
Social media are virtual platforms designed for social interaction, for sharing interests and ideas or even selling in virtual marketplaces. These days, anything you can do in the physical world, you can do virtually on social media.
How does it work?
All platforms work differently, Facebook is at the top of the league when it comes to social media though and from there you can drive leads, increase brand awareness and even generate sales in a number of different ways.
There are both free things you can do with Facebook to help drive traffic, and also paid for, which here at ClickDealer we can help you with.
How can it benefit me?
By engaging in simple tasks, such as posting content, you will get people talking. From here you can increase brand awareness; more comments and reactions means more people will see the post. Posting an image with a question and sharing a link in the comments will help drive people to your website if they want to find out more about you.
From that post you could create a chain reaction, people may go from the post then take a look at your social profile. Here you could have ClickCarousel which shows all your stock on Facebook resulting in potential leads and traffic to your website.
We can help you with Facebook adverts, paid promotion through social media to target people who may be interested in your products in your area.
With social media the possibilities are endless.
What is PPC?
PPC stands for Pay Per Click. It allows you to target your key market via a bidding system using keywords and demographics, and the bonus is you don’t pay a thing unless your ad is clicked.
How does it work?
When you go on a search engine, such as Google, and search for something, you will usually get results with “Ad” on the front of them, these are PPC results. By setting keywords you kick off a kind of auction, when an ad advertiser sets a bid this is the max amount that will be paid. It’s not only bid amount that defines the top dog it also goes off ad quality.
How can it benefit me?
Search engines are one of the first places people go to when they want to look for something and consumers are most likely to look at only the first results. PPC can push you to the top of the page and first seen, which means more traffic to your website.
It isn’t always about the popular terms, “car dealer” is very broad and may cost you a pretty penny, focus on targeting it to you. Include your location or any specialities, these keywords can cost you less and are more likely to reach the people you really want to target.
It is also worth thinking about negative key words, these will stop your ad showing on search terms you don’t want to appear on.
Here at ClickDealer, our experts have years of knowledge in creating effective PPC campaigns, if you need a hand we can help you out.