The Importance of Website Tracking
- July 6, 2018
- Posted by: Kari Jones
- Category: Dealership Websites
Website tracking can help you understand how your site is performing. It also offers insight into who your users are and how they are interacting with your site, which can be very valuable information if you know what to do with it.
Click Dealer aim to be transparent and we give our dealers who sign up for websites with us easy access to analytics tools, so that you have full visibility when it comes to your data. We recommend regular analysis of this data, as there are variety of ways in which website tracking can benefit you.
Google Analytics provides dealers with a wealth of useful data in regard to their website. This tool will show you how many visitors your website is receiving and it will give you a clear indication of exactly where your traffic is coming from.
This information is valuable because it will give you an idea of which advertising channels are proving most effective for your dealership, and from this, you can make educated decisions about how to allocate your budget.
Google Search Console
Another useful tool that you will have access to when you sign up for a website with Click Dealer is Google Search Console. The Search Console allows you to monitor your presence in Google Search results, which can help you to understand how the search engine views your site so that you can optimise it using SEO strategies.
With Google Search Console you will also be able to identify any malware or spam issues that arise affecting your website, and rectify these problems so that your site stays clean.
A tracking pixel is a piece of code used to track the activities of website users. From the insights gained, you can develop a more accurate picture of your target audience and create an appropriate customer persona to help you build effective adverts. This should lead to improvements in your business’s conversion rates.
Click Dealer are able to embed any conversion codes and pixel tracking numbers on your website, including Facebook pixels.