How to Improve Your Dealership’s Data Management

Today, data has become crucially important to businesses, yet the management of it in the automotive industry is generally not as good as it could be.

There are a couple of limitations with mainstream data management among the car dealer community that stand out.

Lack of Data Analysis

Firstly, administrative staff who operate stock management systems, CRM systems and accounting systems typically get their job done without thinking about how the data being inputted and organised could affect parts of the business.

When meaning is attached to data, we can understand the impact that this could have on reports and departments, which could help to foresee issues and opportunities.

Duplicating Data

Secondly, many dealers are having to input the same data on several platforms. When you get a new vehicle in stock, details of the product will need to appear on your website and advertising portals. If you are manually inputting this data for each platform, it will not only be time consuming, but it also creates opportunity for human error.

If you have your car purchases funded by a finance company, you will need to ensure it is removed from a stocking plan when it is sold so that you avoid unnecessary expenses.

When the limitations of duplicating data and lack of analysis are seen as an issue, the response is often to hire additional employees specifically for managing data, but technology offers simpler and more cost-effective methods.

Reports

With Click DMS, car dealers have the option of generating instant reports based on data that is inputted into the system. From sales reports, which reveal overall team performance and individual performance to make and model reports, which show you how well specific vehicles are selling, our system will clearly display the information you want, based on your time parameters, making it easy for you to analyse and identify where improvements can be made.

Integration

Another advantage of Click DMS is that our platform integrates with third-party systems like the APAK feed, advertising feeds and finance systems. This means that you will not have to invest time or resources to ensure that your vehicle and financial data is universally accurate.

To find out more about how Click DMS can improve your dealership’s data management, get in touch by calling 01782 904 715, emailing marketing@clickdealer.co.uk or sending us a message via our contact page.