Dealers To Get More Leads From Updated Auto Trader
- August 19, 2019
- Posted by: John Swift
- Category: Automotive Industry
Auto Trader says revised algorithms operating from this week will deliver 10% more leads to dealers as well as more map views, location clicks, website clicks and `saves’.
Launched today, August 19th, the evolution of the UK’s largest digital automotive marketplace in the UK means the algorithm powering its search rankings will prioritise results based on consumer relevance as well as price. They will by default show the adverts most relevant to consumer search criteria and which are of better quality.
Using its data science capability, the quality of the advert is determined by analysing an unparalleled depth of consumer insight because Auto Trader gets 4,500 searches a minute from its 49.1m monthly visitors and this sophisticated machine learning connects possible buyers to vehicles they may be interested in buying.
Its research shows that one in three consumers would have bought their car sooner if the process was easier. By making the search process easier and more relevant to their requirements, the upgrade will connect retailers with more engaged car buyers much sooner, helping them sell more cars faster.
Selling more cars, more quickly and for more profit
Auto Trader says retailers who price to market are consistently generating more gross profit; the fastest-selling vehicles on the website are priced at 99%-100% of the current specification adjusted market value.
Karolina Edwards-Smajda, director of commercial products, said:
“All of our research shows that retailers that price to market from day one enjoy a faster speed of sale, which means they’re selling more cars, more quickly and for more profit. We’re committed to making the car buying experience easier for consumers and in the process, providing our customers with the very best marketplace to sell their cars. By showing relevant results and useful information upfront to car buyers, we’re delivering retailers with more meaningful connections earlier in the process, and fewer questions from less informed consumers.”
Retailers can also help push themselves up in the rankings by following the best digital practice which includes putting on plenty of images and video to show and prove the true condition of the car, adding lots of detail on the condition and specification and using customer reviews to give confidence and trust in their business.
The new relevance-based search will not affect paid prominence products such as standard, advanced and premium packages or the Lead Gen (Pay per Click) product, which will retain their positioning because they are calculated independently of regular search results. Consumers can still sort search by low to high vehicles. Search by monthly price for new and used vehicles will continue to be ordered by the lowest monthly price.
For information on how Click Dealer can save you time, increase your leads and boost your profits, contact The Clickers on 01782 478220, via firstname.lastname@example.org or through our contact page.