The Importance of Link Building for Used Car Dealers

What is Link Building?

Link building involves acquiring hyperlinks, also known as backlinks, that lead from other websites to your own. Backlinks are one of the signals that search engines use to determine the quality and relevance of a website.

Why Link Building is Important for your Dealership

It Will Improve Your Ranking on Search Engine Results Pages

Search engines use links to find new web pages and judge the order in which they should rank in the search results.

If you have links from high-quality websites, Google, and other search engines, will recognise that the external website considers your site to be a useful and relevant resource. This tells Google that your website is good quality, and the search engine will rank it highly as a result.

It Can Increase Your Web Traffic

Aside from SEO, there are several other ways in which link building can be profitable for your dealership. One of these ways is that links will provide referral traffic.

If your site has been recommended by a high-quality website, it is not just search engines that will identify it as a valuable resource. A referral from a trustworthy source could increase traffic to your website, which, in turn, may lead to an increase in sales.

It Can Improve Your Brand Authority

Good link building can establish your dealership as an authoritative expert. This can really help to build your brand.

It Will Help You to Build Relationships With Other Businesses

Link building will often require outreach to relevant websites. This outreach can help you not only gain backlinks, but also build long-term relationships with important influencers in the automotive industry. These relationships may be very useful to your business in the future.

How to Find Link Targets

Outreach could be targeted at automotive bloggers or other relevant sites. It is a good idea to conduct Google and social media searches and make a list of potential link targets.

You will then need to prioritise websites based on: domain metrics (PageRank, Domain Authority), the amount of influence or followers a site has and how likely it is that they will provide a backlink.

How to Build Links

Create Quality Content That is Worth Linking to

There are a variety of methods for successfully building links. One of the best ways to do this is to create plenty of content that other websites will think their visitors will find useful. This could take various forms, such as articles, blogs videos or infographics.

After you have created this content, you will need to reach out to ask websites to provide a link to your site.

Once you have gained a few links, establishing your content as a good resource, more links are likely to follow naturally, meaning that sites will create hyperlinks to it without you having to ask for them.

Guest Blogs

You can use the same outreach technique to invite websites to publish a piece of your content to entice their visitors to your own site. However, this technique has become over-used and abused, with sites providing low-quality content and over-optimised anchor text.

Google is cracking down on this tactic, and so if you decide to try this link-building method, you must ensure that your content is high quality.

Ego Bait

Ego bait refers to content which features certain people, with the hope that they will feel inclined to post a link to it.

Make Your News Visible

If your business has new products, services or general news to share, make sure that it is seen by the right people by contacting local news sources. If this is seen by influential people, they may be inclined to share the news via a link to your site.

When you approach bloggers, it is important to research them and consider how your content will help them in order to effectively pitch your content. Although link building is time-consuming, it is a very useful strategy, which can really help your dealership get ahead of the competition.

For more information on how Click Dealer’s new SEM department can help your dealership with link building, get in touch today by emailing marketing@clickdealer.co.uk or calling 01782 904 715! Alternatively, you can use our contact page by clicking here!