How to Make Car Buyers Fall in Love with Your Dealership

Spread the love this Valentine’s Day at your dealership with these tips on how to attract and retain customers!

Love comes in many different forms and one of those forms is the love that a loyal consumer has for a brand. Consider Apple. This brand has consumers queuing up at ridiculous hours of the morning to be the first owners of the latest iPhone.

A week later, they could just walk into a store and pick the product up without having to wait, but they will happily put themselves through the inconvenience in their excitement to get their hands on the new Apple product. What is this irrational behaviour if not love?

The emotion that Apple manages to elicit is remarkable. Sometimes its hard to even tell the difference between generations of the iPhone and yet people will immediately ditch the old model to buy the new one without a second thought. This goes to show that your brand can be just as important, if not more so, than the products you sell.

Here are our tips on how to make customers fall in love with your brand.

Show Consumers What is Special About Your Dealership

One of the main reasons why Apple has such a strong following is that its message is so clear and unique. It positions itself not just as a PC company, but as a brand which exists to help individuals achieve their creative potential. This is a purpose which consumers can really believe in.

Think about your own dealership’s purpose and values, and whenever you produce content, whether it is for your ‘About’ page, social media account, adverts, marketing communications or blog, make sure that you make these things clear. A brand which has a clearly defined message that they passionately believe in evokes more emotion than a brand that just sells cars.

Make it Personal

Customers want to be made to feel special and you will find that when you take a personal approach to a sale, they will usually be more receptive. When sales people have looming targets, it is easy to rush a sale and move on to the next one. This is fine when you are just trying to gain sales, but if you want to gain loyalty, it is important to take the time to get to know your customers.

Love is a two-way street, and if you want to be the first dealership that customers think of when they want a new car, everything you do should revolve around delivering the best customer service possible.

Show Them that You Care

When you do sell a car to a customer, don’t let that be the end of it. Consider calling up and checking in after a month or so to make sure everything is alright with the vehicle. This small touch can make someone feel important, rather than just another sales figure.

Also, always respond to online reviews. If the feedback is positive, thank the reviewer and even if it is negative, apologise for their experience and ask them to get in touch and you could perhaps offer some sort of compensation. Either way, it shows that you care about their opinions and that they have a good experience.

Be There for Them

Finally, try to be there for them as much as possible. Make sure you have processes in place to ensure that every single enquiry is responded to and nothing is missed. Offering live chat and out-of-hours services shows that you go the extra mile to make sure that your customers’ requests are dealt with as efficiently as possible.

To find out more about how Click Dealer can help you attract and retain customers, get in touch today by emailing marketing@clickdealer.co.uk, 01782 478 220 or via our contact page.