- February 27, 2019
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC trends are constantly changing and so should your dealership’s strategy! If you have tried this method of digital advertising and want to find ways to get more out of it, read on!
From retargeting to automation, here are some PPC strategies you might want to try this year.
Explore Different Channels
If you’ve just about got to grips with running PPC campaigns through search engines like Google and Bing, 2019 might be a good year to branch out and try different channels.
We are spending an increasing amount of time on social media, so seeing how successful your paid adverts are on platforms such as Facebook, Twitter and Instagram could be worthwhile. These channels could generate more leads or offer a lower cost per click, so give them a test!
To ensure that your ads are the best that they can be, try creating multiple versions to see how well they perform in relation to one another. You could change the headline, the body, the call-to-action or the keywords that the ad displays for to see if these factors have a significant impact.
Categorise Retargeting Lists
Not all visitors to your site should be retargeted in the same way. For example, a user who visited your website and left and hasn’t returned for two months is far less likely to convert than a user who has actually clicked on a vehicle posting on your website within the past couple of days and might not even be worth retargeting. Try constructing audiences based on date ranges.
Another thing to be aware of is new PPC automation options in Google Ads, which can save you a lot of time by making parts of the bid management process automatic. It is, however, important to be aware that not every automated suggestion will be right for your dealership, so while this method can save you time, it will still need a human to oversee it.