5 Star Reputation – Digital Experts for Independent Dealers

Six Reasons Why Your Dealership Should be Selling Cars Online

In this day and age, you can buy pretty much anything online, so why not cars? E-commerce is taking over and now your dealership is under the spotlight.

At the end of 2017, Peugeot became the first manufacturer to launch an online car purchasing service, signalling the beginning of a change in the way that vehicles are purchased. Here are six ways in which online selling could benefit independent dealerships.

1. Bring Your Dealership into the Future

According to a recent survey conducted by YouGov, more than a third of drivers aged between 18 and 35 said that they would be willing to purchase a car online in comparison to a quarter of respondents of all ages.

Not only does this show that a significant proportion of consumers would consider purchasing a car online, but it shows that millennials who are entering the car market are more partial to the concept, and if the trend continues, more and more car buyers will choose a digital method of payment.

2. Meet and Exceed Consumer Expectations

Part of running a successful business is having an infrastructure which enables you to adapt to your customers. People expect a quick response time when they make an enquiry, even out of hours, and having an online system which can provide instant quotes and decisions is highly convenient for them. Not all of your customers will want to buy online, but having the option available will keep everyone happy.

3. Speed Up Sales and Improve Your Stock Turn
ClickEngage Dealership
Online retailing products such as ClickEngage™ are fast increasing in popularity for independent dealerships.

Most car buyers already use the internet to conduct research before going to visit dealerships and given how easy it is to flit between browser tabs and compare retailers and their stock, many people will already know what they want and where they want to buy it from before they even set foot in a dealership.

However, they may have to wait until they get a free weekend to actually go and complete the transaction. If you provide consumers with the means to buy as soon as their mind is made up, you could see a significant improvement in your average number of days in stock.

4. Triumph Over Competitors

If you do not respond to a customer’s query quickly, they may start to look elsewhere. If they stumble upon a competitor’s site which not only offers an instant response, but also allows them to reserve a vehicle there and then, your dealership is at risk of being quickly forgotten. On the other hand, imagine how much you could prosper if you were the one with a convenient and efficient online service.

5. Save Money

Think of an online purchase system as an extra member of staff who works all hours, taking consumers through their transaction step-by-step, working for a fraction of the price you would pay any other employee. Doesn’t this sound like someone you’d like to hire?

6. Prevent Leads from Getting Lost

One of the best things about being able to provide a service which offers instant responses and a way of completing a transaction entirely online is that customers will not find themselves looking elsewhere while they wait for you to get back to them. This means that the chance of sales leads slipping through the net is greatly reduced.

For more information about Click Dealer’s brand new online retailing and lead management platform, ClickEngage™ get in touch today through marketing@clickdealer.co.uk, 01782 478220 or via our contact page.



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