- July 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
It is a common misconception that SEO is only for the big fish, but actually, engaging in SEO tactics can be just as beneficial, if not more so, for small, local businesses.
The main reason why SEO is so important for small businesses is that it boosts visibility, which helps people find you who might not have otherwise, bringing in more customers. This can really help your dealership’s growth.
Is SEO an Unnecessary Expense?
As long as you do your research, you can engage in SEO practices yourself, but it is very time consuming and could require you to hire a new team member to be able to handle the additional workload. The alternative option is to hire a specialist to manage your SEO on a monthly basis, which, for the amount you will be spending, may be the most cost-effective option.
Realistically, for an independent business, you will be looking at between £500 and £1,000 a month for SEO managed out of house, which may seem like a significant amount when you are looking at your expenses, but the important thing to remember is that this is an investment.
If you appear on the first page of Google for various search queries, you are likely to see a dramatic increase in website users, many of whom will turn into leads. With vehicles being expensive commodities, only a few sales will cover the cost of your SEO, but from our experience in managing dealers’ SEO, you are likely to cover the cost and much, much more!
Is SEO Better Than Other Methods of Lead Generation?
With traditional advertising campaigns, you will spend a large sum of money, reap the rewards, then interest may die down and you will be back where you started, and just uploading to advertising portals will not do much to help your visibility and growth.
With SEO, the campaign is continuous and leads are organic. As you gain more visibility, you will gain more website users, and as you gain more users, your visibility will increase further, giving you the opportunity to develop and generate an ever-increasing number of leads.