5 Star Reputation – Digital Experts for Independent Dealers

Which Stock Should Your Dealership be Acquiring This Year?

New data from the Autorola Group’s used vehicle intelligence expert, Indicata UK, shows that the Ford KA was the fastest-selling used car between 6 and 36-months old sold by dealers in 2018.

There was a total of 1.1 million used cars from this age group sold throughout the year that Indicata UK looked at, measuring days in stock to find the quickest sellers. The Ford KA earned the top spot spending an average of 32 days in stock before being sold, with an average sale price of £6,518.

Brits Love Ford!

The KA was not the only Ford which appeared in the top ten fastest sellers. This brand dominated the list, with the Ford Galaxy, the Ford Kuga, the Ford Tourneo Connect, the Ford Fiesta and the Ford EcoSport joining the popular city car.

It is widely known that the Ford Fiesta consistently tops best-selling used cars lists, with the Focus never far behind, and this new data leaves little doubt that this is the nation’s favourite make to buy, and one that should always be a priority when you are acquiring stock.

Top 10 Fastest-Selling Used Cars
RankMake and ModelAverage Number of Days to SellAverage Sale Price
1Ford Ka32£6,518
2Hyundai ix3534£11,855
3Ford Galaxy36£21,889
4Renault Zoe38£7,476
4Dacia Logan38£8,502
5Ford Kuga40£18,089
5Škoda Karoq40£23,380
5Citroën Berlingo40£11,997
6Ford Tourneo Connect41£15,805
6Ford Fiesta41£10,476
6Ford EcoSport41£12,020
7Peugeot 300842£19,615
7Hyundai Tucson42£17,061
8Audi S343£28,991
8Škoda Yeti43£15,429
9Mazda CX-544£21,336
9Seat Ibiza44£10,125
10Fiat 500X45£11,738
10VW Touareg45£30,128
10Hyundai i80045£15,849
10VW Polo45£11,758

One of the most interesting findings from the data was the Renault Zoe coming in joint fourth place, selling in just 38 days on average. We’ve all known that demand for electric vehicles would be picking up, but the fact that this fully-electric model took such a short time for dealers to shift last year will come as a surprise to many.

If you have been avoiding electric and alternative-fuel vehicles, you could be missing out on an easier sell than you think.

How Does this Data Correlate with Your Dealership’s Own?

If your dealership uses ClickDMS, hopefully, you will have made use of the report function. By conducting a sales report of the year, you can see all of the vehicles you have sold and will be able to order them by days in stock, so that you can see your dealership’s own best-selling cars.

Comparing your data to the UK average will give you an indication of your performance and provide information which is crucial to helping you make well-informed decisions about the models that you go after this year.

For more information about how ClickDMS can help your dealership with stock acquisition, get in touch today by emailing marketing@clickdealer.co.uk, 01782 478 220 or via our contact page.


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