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Why Dealerships Must Embrace Changes in Customer Behaviour to Thrive
- February 14, 2020
- Posted by: Kirsty Sidley
- Category: Automotive Industry, Tips For Dealers
No CommentsConsumer shopping habits have been rapidly changing over the past 10 years, with the ongoing penetration of smartphone usage being a considerable factor. With Statista estimating that smartphone usage in the UK will rise to 79% of all adults by 2022, potential customers are now interacting with your business in a 24/7 landscape. This is
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Research Claims Car-buyers Want To Spend More Time With Salespeople
- May 29, 2019
- Posted by: Josh Locke
- Category: Automotive Industry, News, Tips For Dealers
So it turns out that the commonly held belief that consumers can’t stand car salesmen, is a load of rubbish. Research has shown that your typical car buyer wants to spend more time with their salespeople, and it demonstrates that prolonged absences by those salespeople during the purchase process lead to poorer satisfaction with the overall
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How to Make Car Buyers Fall in Love with Your Dealership
- February 14, 2019
- Posted by: Kari Jones
- Category: Tips For Dealers
Spread the love this Valentine’s Day at your dealership with these tips on how to attract and retain customers! Love comes in many different forms and one of those forms is the love that a loyal consumer has for a brand. Consider Apple. This brand has consumers queuing up at ridiculous hours of the morning
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How Effective is Your Dealership’s Digital Advertising Campaigns?
- December 14, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
A recent study by Sophus3 revealed how effective targeted commercial messages can be in driving traffic to automotive websites. The study looked at seven UK premium automotive consumer publishing sites from January to May 2018, analysing 135 million visits. It measured the effect of six million impressions to a top-five car brand and tracked 10.5 million visits to
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Has the Traditional Part-Exchange Process Become Outdated?
- October 17, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
Recent research into consumer attitudes conducted by Motors.co.uk reveals that people dislike the administration, negotiation and part-exchange processes involved in purchasing a car. 1,000 consumers participated in the survey, which aimed to find out their favourite and least favourite experiences in car dealerships. 67% of respondents reported that they enjoyed the experience of viewing cars
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Car-Buying Habits Change as New Technology Unfolds
- July 20, 2018
- Posted by: Celine Evans
- Category: Automotive Industry
According to recent data from automotive data and valuations expert, HPI, a significant number of motorists between the age of 25 and 34 are more willing to purchase a vehicle through an app than any other age group. Of the 25- to 34-year-old’s surveyed, a mere 19 per cent said that they wouldn’t consider purchasing
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