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What is PPC and how can it help your dealership?
- December 14, 2022
- Posted by: Alison Peters
- Category: News
No CommentsPay per Click advertising, or PPC for short, is a method of putting your business in front of your target market at the point where they are actively hunting for your product. You pay a fee each time someone clicks on your advert, hence the name ‘pay per click’. The most common platform for PPC
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How Effective is Your Dealership’s Digital Advertising Campaigns?
- December 14, 2018
- Posted by: Kari Jones
- Category: Automotive Industry, Products, Tips For Dealers
A recent study by Sophus3 revealed how effective targeted commercial messages can be in driving traffic to automotive websites. The study looked at seven UK premium automotive consumer publishing sites from January to May 2018, analysing 135 million visits. It measured the effect of six million impressions to a top-five car brand and tracked 10.5 million visits to
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Click Dealer’s PPC Jargon Buster
- October 1, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
PPC is a discipline littered with baffling terminology which can make this form of advertising seem very complex. Click Dealer’s jargon buster is designed to help PPC novices get to grips with some of the most important concepts. Our search engine marketing experts at Click Dealer have spent a lot of time mastering the ins
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Click Dealer’s Top Tips for Lowering Your Cost Per Click in Google AdWords
- July 9, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
If you are running a pay-per-click (PPC) campaign, you will know that every click your advert receives comes at a cost. The price you pay may seem minimal in comparison to the profit your adverts bring, but those pennies add up! To get the best possible ROI, here are our top tips for reducing your
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Seven PPC Spend Checks Your Dealership Should be Conducting
- March 14, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…
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Refine Your Dealership’s Marketing Strategy
- March 7, 2018
- Posted by: Kari Jones
- Category: Tips For Dealers
Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…
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Is Your PPC Campaign Working for Your Dealership?
- January 18, 2018
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
A pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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Why PPC Geo Marketing is a Must For Your Dealership
- September 25, 2017
- Posted by: admin
- Category: Search Engine Marketing
Pay-Per-Click (PPC) Geo-targeting within the automotive industry is a must if you want to improve your leads and conversions significantly…
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5 Things Your Dealership Needs to Know About Digital Marketing
- September 21, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Digital marketing can help your dealership be the best it can be, delivering valuable customers and increasing conversion rates…
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