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Dealers Should Resist Price Cuts To Sell
- September 12, 2019
- Posted by: John Swift
- Category: Automotive Industry
No CommentsUsed car dealers should hold their nerve and resist the temptation to discount to get a sale but instead demonstrate extra value and be able to justify their prices as the market faces outside pressures. The message from Rupert Pontin, Director of Insight at Cazana, is that with downward pressure on forecourt prices from a
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The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!
- November 20, 2017
- Posted by: Kari Jones
- Category: Search Engine Marketing, Tips For Dealers
Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…
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